The Sportsman Channel Accelerates Subscriber Growth With New Comcast Launches

The Sportsman Channel Accelerates Subscriber Growth With New Comcast Launches

Parent Company Puts Channel on Strategic Path to be the Leading Outdoor Network

NEW BERLIN, Wis., June 3 /PRNewswire/ -- The Sportsman Channel announced today new launches on several Comcast systems including Twin Cities, MN; Richmond, VA; central Pennsylvania; Independence, MO; Kokomo, IN; Olathe, KS; Redhouse, WV; Western WI; and the Chico, Grass Valley, Yuba City and Oroville systems in California.

Today's news follows the recent announcement of a new television strategy for InterMedia Outdoors, Inc. (IMO), parent company of The Sportsman Channel (TSC), that will shift all its programming -- including such popular shows as Guns&Ammo TV, In-Fisherman, Petersen's Hunting and Shallow Water Angler -- as well as many other content resources to The Sportsman Channel to build the channel into the country's leading outdoor network.

"We are pleased our cable affiliates recognize the value The Sportsman Channel brings to their markets and subscribers. Thanks to their decision to launch the only network 100% dedicated to hunting, fishing and shooting, they're filling the needs of the underserved audience in the outdoor community," said Mark Kang, VP of Affiliate Relations for The Sportsman Channel.

"This is one of many upcoming announcements that aligns with our goal of making The Sportsman Channel the leading outdoor network, both in distribution and ratings," says InterMedia Outdoors CEO Jeff Paro. "The channel has vast resources behind it and we are actively and aggressively tapping these resources every day to make TSC a better network for the consumer and a better value for the distributor."

In addition to the shows, the upgrading of The Sportsman Channel will include integration of stories and content from across the IMO portfolio, which includes: 16 national and 30 regional magazines reaching 25 million readers; 18 million page views across 24 websites, with 1.8 million unique monthly visitors; and 49 million radio listeners. The Sportsman Channel and its partners will also benefit from creating and leveraging a multi-million dollar platform of promotion, advertising sales and marketing across all IMO outlets.

About The Sportsman Channel

Launched in 2003, The Sportsman Channel is the only network fully devoted to the more than 50 million sportsmen in the United States, delivering 100 percent hunting, fishing and shooting programming 24 hours a day, 7 days a week. Acquired by InterMedia Outdoors Holdings in 2007, TSC is now a part of the nation's largest multimedia company targeted exclusively to serving the information and entertainment needs of outdoors enthusiasts. Check out TSC's new, interactive website and sign up for a free program guide/magazine at www.thesportsmanchannel.com .

About InterMedia Outdoors

InterMedia Outdoors, Inc. is the leading multimedia company exclusively serving the information and entertainment needs of outdoors enthusiasts. The vast resources of the IMO portfolio include: the largest network of websites dedicated to hunting, shooting and fishing; a portfolio of 16 national magazines, including powerful brands such as In-Fisherman, Florida Sportsman, Guns&Ammo, and Petersen's Hunting; 30 regional magazines; 11 market-leading television productions; The Sportsman Channel; syndicated radio programming; multiple consumer events such as the Great Outdoors Festival; and the largest library of outdoors television programming.

CONTACT: Kim Hawkins, The Sportsman Channel, 212-675-6750 x105,
khawkins@thesportsmanchannel.com
Amy Sorrells, Sedan Communications, 404-550-4885,
amyssorrells@comcast.net

First Call Analyst:
FCMN Contact:

Source: The Sportsman Channel

CONTACT: Kim Hawkins of The Sportsman Channel, +1-212-675-6750 x105,
khawkins@thesportsmanchannel.com; or Amy Sorrells of Sedan Communications,
+1-404-550-4885, amyssorrells@comcast.net, for The Sportsman Channel

Web site:

http://www.thesportsmanchannel.com/

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