Nokia Nseries Goes Creative at International Advertising Festival in Cannes

Nokia Nseries Goes Creative at International Advertising Festival in Cannes

ESPOO, Finland, June 11/PRNewswire-FirstCall/ -- Nokia Nseries today announced it will be the exclusive telecom sponsor of
the prestigious Young Lions Film Competition aimed at supporting and
nurturing young talent in the advertising industry. Each of the creative
teams in the film segment will be provided with a Nokia Nseries handset with
which to shoot their entry in this famous annual competition. While the teams
shoot their stories, Nokia (NYSE: NOK) will collect footage to produce
regular video blogs highlighting teams in action at
http://www.nseries.com/cannes.

In addition, the footage will be used for a "behind the scenes"
documentary that will be televised globally later on.

"The Young Lions Competition provides us with an excellent opportunity to
showcase our Nokia Nseries range as the mobile devices for content creation
and creativity. With their state-of-the art image and video capture and
sharing features, Nokia Nseries handsets enable people to take full advantage
of their creativity," said Johan Eidhagen, Marketing Director, Explore
category, Nokia.

The Young Lions Competition takes place during the famous Cannes Lions
International Advertising Festival, the "Oscars of advertising", from June
15-21, 2008. Based on a brief from an organization chosen by the festival, 27
creative teams will use their Nokia Nseries device to shoot and edit a
60-second viral film within 48 hours. The winners will be announced on June
21. Nokia Nseries handsets will also be used for collecting footage of the
teams in action that will be shared in video blogs at
http://www.nseries.com/cannes.

Open to advertising professionals up to 28 years of age, the Young Lions
Competition gathers creative teams from around the world. The participating
teams have been selected through a pre-selection process in their own
country, with the winners attending Cannes.

Nokia will also create 'The Cannes Experiment', a creative hub in the
Palais de Festivals that will give those attending the Festival the
opportunity to play with some customized Nokia Nseries devices and have their
work featured as part of a globally televised program that is being shot with
same Nokia Nseries devices. There will also be master classes on how to use
the devices as part of the creative process, including using them to shoot
images or video in unique ways.

Nokia Nseries handsets are technologically advanced mobile handsets
combining the functionalities of many portable single-purpose devices in a
multi-purpose converged device that is always connected and enables rich web
2.0 experiences. This range of products offers leading cellular and
non-cellular connectivity such as 3G, WLAN and HSDPA, pioneering photo and
video capture features including megapixel cameras and Carl Zeiss optics,
quick and intuitive sharing features online, and much more. The flagship
product of this range is the Nokia N95 that has won numerous industry tests,
awards and has been praised by consumers, operators and analysts.

The Cannes Lions International Advertising Festival is the largest
gathering of worldwide advertising professionals and advertisers as well as
the most prestigious annual advertising awards. Each year, over 10,000
visitors from the advertising and allied industries attend this event to
celebrate the best of creativity across all media, discuss industry issues
and network with one another.

For more information, please visit http://www.nseries.com/cannes.

About Nokia

Nokia is the world leader in mobility, driving the transformation and
growth of the converging Internet and communications industries. We make a
wide range of mobile devices with services and software that enable people to
experience music, navigation, video, television, imaging, games, business
mobility and more. Developing and growing our offering of consumer Internet
services, as well as our enterprise solutions and software, is a key area of
focus. We also provide equipment, solutions and services for communications
networks through Nokia Siemens Networks.

About Nokia Nseries

Nokia Nseries is a range of high performance multimedia computers that
delivers unparalleled mobile multimedia experiences by combining the latest
technologies with stylish design and ease of use. With Nokia Nseries
products, consumers can use a single device to enjoy entertainment, access
information and to capture and share pictures and videos, on the go at any
time.

http://www.nokia.com

http://www.nseries.com

http://www.nseries.com/cannes

Source: Nokia Corporation

Media enquiries: Nokia, Devices Communications, Benjamin Lampe, Tel. +358-7180-60992, Email: benjamin.lampe@nokia.com. Nokia, Communications, Tel. +358-7180-34900, Email: press.services@nokia.com

-------
Profile: intent