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Monday, June 23, 2008

MAC Cosmetics Celebrates With Nelson Mandela at the 46664 Concert in Hyde Park

MAC Cosmetics Celebrates With Nelson Mandela at the 46664 Concert in Hyde Park

LONDON, June 23/PRNewswire/ -- MAC Cosmetics is proud to announce its involvement in the 46664 Concert
honouring Nelson Mandela at 90 taking place in Hyde Park on the 27th June
2008.

Many of the world's most powerful and instantly recognisable figures and
a concert audience of 46,664 will pay their tributes to one of the world's
most loved leaders, Nobel Peace Prize Laureate and icon of freedom, Nelson
'Madiba' Mandela, as he turns 90 later this year.

The MAC Pro Team will be on hand to provide the ultimate makeup
services during the concert of the year, proceeds of which will go to the
46664 campaign that raises awareness about the impact of AIDS, and promotes
effective HIV prevention measures throughout the world. This campaign aligns
closely with the work of the MAC AIDS Fund, the heart and sole of MAC
Cosmetics, which has raised over US$115 million since its inception in 1994
and continues to help men, women and children living with and affected by HIV
and AIDS globally.

The inimitable MAC Pro Team will have their brushes at the ready
backstage at Hyde Park where they will be stationed to look after key talent
performing sets including Amy Winehouse, Queen + Paul Rodgers, Annie Lennox,
Simple Minds, Leona Lewis, the Sugababes, Dame Shirley Bassey, Razorlight, to
name a few. MAC artists will also be available for special request and on
call appointments throughout the evening.

To make sure the concert goers keep their makeup looking great
come rain, shine....or mud, MAC will be arming guests with the best
festival make up essentials including - MAC Wipes, a must have from day
to night, MAC Splashproof Mascara in Blacksplash, for the perfect party
blinkers, MAC Technakohl in Graph Black, for the ultimate Amy Winehouse
flick, MAC Blushcreme in Lilicent, for a healthy glow that will brighten
up the most tired of faces and MAC Tinted Lip Conditioner SPF15, for
great sun protection with hint of colour for lips.

About MAC

MAC Cosmetics is the leading brand of professional
cosmetics and continuously and actively liaises with the worlds of music,
film, television and theatre. The MAC Pro Team can be found on-set at
photo shoots, high profile celebrity events and behind the scenes at fashion
shows throughout the world.

About the MAC AIDS Fund

The MAC AIDS Fund, the heart and soul of MAC Cosmetics,
supports men, women and children affected by HIV and AIDS globally with money
raised via 100% of Viva Glam Lipstick and Lipglass sales. The MAC AIDS Fund
has granted more than US$115 million to organisations to help fight HIV and
AIDS in over 57 countries since its founding in 1994. The money represents
the sale, over the past 13 years, of more than 7.1 million Viva Glam lip
products - of which 100% of the selling price has gone to the work of the
Fund.

For more information, visit http://www.maccosmetics.co.uk.


Source: MAC Cosmetics

For further information on MAC please contact: Ruth Wiles, t: +44(0)870-034-6858, e: rwiles@mac-cosmetics.co.uk ; Stefanie Stangl, t: +44(0)870-034-6514, e: sstangl@mac-cosmetics.co.uk . For further information on 'The 46664 Concert honouring Nelson Mandela at 90' please contact: Howard Abernethy, t: +44(0)7834-986-568, e: howard@howardents.co.uk .


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