Countdown to WHEN WE LEFT EARTH: THE NASA MISSIONS

Countdown to WHEN WE LEFT EARTH: THE NASA MISSIONS

Discovery Channel Takes Over Manhattan and a City Near You With Experiential Marketing

SILVER SPRING, Md., June 3 /PRNewswire/ -- Discovery Channel launched a unique, immersive marketing campaign for its landmark special series, WHEN WE LEFT EARTH: THE NASA MISSIONS, premiering Sunday, June 8 at 9 PM (ET/PT).

The marketing campaign for WHEN WE LEFT EARTH combines a variety of mediums and approaches designed to envelope consumers in the wonder of space. Out of home marketing includes a large presence in Manhattan with:

-- Bus ceilings and subway car wraps

-- Video bus shelters at the following locations:
57TH ST BETWEEN 2ND & 3RD AVENUES
34TH ST BETWEEN MADISON & 5TH AVENUES
23RD ST BETWEEN LEXINGTON & 3RD AVENUES
1ST AVE BETWEEN 93RD ST & 94TH ST
2ND AVE BETWEEN 66TH ST & 65TH ST
UNIVERSITY AVE BETWEEN 13TH ST & 14TH ST

-- Times Square video board

-- InWindow units take over store front window locations as a backdrop to
promote WHEN WE LEFT EARTH using video and sound:
201 East 57th Street
1035 6th Avenue
508 Columbus Ave

"WHEN WE LEFT EARTH is all about the footage. The transferred high definition NASA archive is a key selling point and we are driving that message across all our creative," said James Hitchcock, Discovery Channel Marketing and Branding Officer. From space walks to lunar landings, these are images you have to see to believe."

Over Memorial Day weekend special highlights of the spectacular never-before-seen footage from WHEN WE LEFT EARTH: THE NASA MISSIONS were projected larger than life onto the exterior walls of select movie theatres in New York, Chicago, Dallas, San Francisco, Houston and Philadelphia from sundown until 11:00 p.m. to give people a glimpse into space. Once inside the theatre, moviegoers saw an extended preview of WHEN WE LEFT EARTH: THE NASA MISSIONS on the big screen as part of the FirstLook digital pre-feature program, which was seen on 14,000 movie theatre screens nationwide.

Other campaign elements include a massive online presence, including a Yahoo! homepage takeover, a CNN.com homepage takeover and interactive advertising on NYtimes.com. Print ads appear in Men's Journal, the New York Times Magazine, Time, Wired, People and TV Guide.

To view the interactives from the WHEN WE LEFT EARTH: THE NASA MISSIONS marketing campaign visit:

http://dcrwebworks.com/discovery/wwle/

WHEN WE LEFT EARTH is produced for Discovery Channel by Dangerous Films. Richard Dale is executive producer for Dangerous Films. Bill Howard is the executive producer for Discovery Channel.

About Discovery Communications

Discovery Communications is the world's number-one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Planet Green, Investigation Discovery and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks. Discovery Communications is owned by Discovery Holding Company (NASDAQ:DISCA)(NASDAQ:DISCB), Advance/Newhouse Communications and John S. Hendricks, Discovery's founder and chairman. For more information, please visit http://www.discoverycommunications.com/.

First Call Analyst:
FCMN Contact:

Source: Discovery Channel

CONTACT: Joshua Weinberg of Discovery Channel, +1-240-328-3988,
joshua_weinberg@discovery.com

Web site:

http://www.discovery.com/
http://www.discoverycommunications.com/
http://dcrwebworks.com/discovery/wwle

-------
Profile: intent