Volkswagen Builds on Their Sponsorship of Independent Cinema With a Follow-Up Campaign That Urges You to "See Film Differently"

Volkswagen Builds on Their Sponsorship of Independent Cinema With a Follow-Up Campaign That Urges You to "See Film Differently"

LONDON, May 16/PRNewswire/ -- Created by DDB London, Volkswagen's "See Film Differently" campaign,
continues the idea of shedding light on cinema classics. The
straight-to-camera interviews expound conspiracy theories that expose the
apparent hidden meanings in well-known films.

Volkswagen's support of independent cinema has been pushed further this
year, with the idents being set, not in a cinema environment as before, but
on a film set. And it is not the actors and directors who are interviewed,
but the people behind the scenes - the wardrobe lady, the stunt man, the
canteen chef.

Directed by Andy McLeod, the idents, comprising of two 60-second and
three 20-second slots, will run in independent cinemas from 23rd May.

Notes to Editors

Credits

- Project name: Volkswagen "See Film Differently"
- Client: Sally Chapman; Communications Manager
- Brief: Raise awareness of Volkswagen's sponsorship of independent
cinema.
- Creative agency: DDB London

Contact

For more information please contact Grace Wright
Tel: +44(0)20-7258-4050
Email: grace.wright@ddblondon.com

Source: DDB London

Contact: For more information please contact Grace Wright, Tel: +44(0)20-7258-4050, Email: grace.wright@ddblondon.com

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Profile: intent