UEFA's Technical Host Broadcast Supplier, PLAZAMEDIA, Assists in Innovatively Showcasing UEFA EURO 2008(TM)

UEFA's Technical Host Broadcast Supplier, PLAZAMEDIA, Assists in Innovatively Showcasing UEFA EURO 2008(TM)

ISMANING, Germany, May 28/PRNewswire/ -- For the first time in history, with UEFA EURO 2008(TM), UEFA, via its
subsidiary UEFA Media Technologies SA ("UMET"), will be in charge of the full
host broadcast operations for the UEFA European Football Championship.
PLAZAMEDIA has been integrated into this operation and continues its
involvement in international football at the highest level. PLAZAMEDIA is the
only German team among the four UEFA appointed venue production teams which
will participate in the host broadcast operations for UEFA EURO 2008TM. UMET
will innovatively showcase the matches of UEFA EURO 2008(TM) with high
technical and production standards enabling UEFA to deliver a state of the
art production to its media partners.

Florian Nowosad, CEO of PLAZAMEDIA, comments: "UEFA and UMET are setting
new standards in digital and high definition sports broadcasting and
delivering, with the help and equipment of PLAZAMEDIA, an innovative showcase
of UEFA EURO 2008(TM)."

UMET will have over 2300 personnel involved in the UEFA EURO 2008(TM)
host broadcast project. As part of this project, PLAZAMEDIA will be deploying
a crew of 163 to all the UEFA EURO 2008(TM) stadia in Austria and Switzerland
for the HD productions, among them a production team, a host broadcasting
operation manager, production manager, compound manager, venue assistants,
VTR assistants and Eng Sound assistants. 90 different Camera Moving Systems
supplied by PLAZAMEDIA and TV SKYLINE will ensure spectacular shots - for
example, capturing the action with Netcams should provide extraordinary views
from the goalkeeper's perspective. The TV Match Director who is part of the
PLAZAMEDIA supplied production team is Knut Fleischmann, who has also
directed several matches at the 2006 FIFA World Cup Germany(TM).

PLAZAMEDIA GmbH, an EM.Sport Media AG company, is one of the leading
full-service providers for TV and new media and is also Germany's largest
producer of sports TV. Based in Ismaning near Munich, the company employs a
full-time staff of 260 as well as 700 freelancers to produce content for
television broadcasters and rights holders in the fields of domestic and
international football, ice hockey, basketball, boxing, Formula 1, sailing
and European and World Championships in a variety of sports. PLAZAMEDIA
offers comprehensive services for OB production, broadcasting, new media,
studio productions and post-production. The firm's clients include Premiere,
DSF, arena, ARD, ZDF, RTL, SAT.1, ProSieben, RTL II, Disney Television
International and Eurosport, as well as many other national and international
companies. PLAZAMEDIA is managed by Florian Nowosad (CEO) and Zeljko
Karajica.

UEFA - the Union of European Football Associations - is the governing
body of football on the continent of Europe. UEFA's core mission is to
promote, protect and develop European football at every level of the game, to
promote the principles of unity and solidarity, and to deal with all
questions relating to European football. UEFA is an association of
associations based on representative democracy, and is the governing body of
European football.

UEFA Media Technologies SA ("UMET") is a fully owned subsidiary of UEFA
and UEFA's arm for digital media. UMET evaluates, implements and maintains
solutions for the web, IT needs and television production for UEFA and
develops know-how in digital media convergence for the benefit of football
fans and the football family.

Amongst its activity areas, UMET manages UEFA's websites, uefa.com and
euro2008.com, develops and implements UEFA's FAME system (the Football
Administration Management Environment, dedicated to the administration of
European football) and is in charge of UEFA EURO 2008(TM) host broadcast
operations for UEFA.

The core UMET team consists of 130 professionals from 18 different
countries, structured in Content, TV Production, ICT and broadcast Partner
Services. It provides multiple synergies dealing with complex projects in
converged media for UEFA.

Contact PLAZAMEDIA Contact UEFA Media Technologies S.A.
Ulrike Haeser Igor Masnjak
Director Marketing & Communication Marketing & Research Manager
Tel.: +49-89-99633-6701 Tel.: +41-22707-2530
E-Mail: ulrike.haeser@plazamedia.de E-Mail: igor.masnjak@uefa.ch

http://www.plazamedia.de

euro2008.com

Source: PLAZAMEDIA GmbH

Contact PLAZAMEDIA: Ulrike Haeser, Director Marketing & Communication, Tel.: +49-89-99633-6701, E-Mail: ulrike.haeser@plazamedia.de; Contact UEFA Media Technologies S.A., Igor Masnjak, Marketing & Research Manager, Tel.: +41-22707-2530, E-Mail: igor.masnjak@uefa.ch

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