Sweet'N Low Celebrates its 50th Anniversary, Picks Regis to be Spokesperson

Sweet'N Low Celebrates its 50th Anniversary, Picks Regis to be Spokesperson

National Television Campaign: "You Can't Beat Pink, Pal" Breaks Today

NEW YORK, May 27 /PRNewswire/ -- One of America's most well known and best loved celebrities has teamed up with one of its most well known and best loved brands. The celebrity -- Regis Philbin -- is seen by millions of fans every morning on the top-rated Live with Regis and Kelly show. The product -- Sweet'N Low -- is also seen by millions every morning. Its cheerful pink packet is known throughout the world and recognized as America's Original Zero Calorie Sweetener. Sweet'N Low enjoys a loyal fan base of approximately 30 million people and if you were to lay packets end to end, its annual usage of 9 billion would circle the earth more than 70 times!

"Sweet'N Low is celebrating its 50th birthday, so we wanted to do something really special for the brand," explained President and CEO, Jeff Eisenstadt. "I always thought Regis exuded honesty and sincerity. When you see and hear him, you immediately like the guy. When we found out he was an avid and long time user, we jumped at the chance to make him our international spokesperson."

The message Regis will convey in a major television and print campaign and on the sweetnlow.com website is one of taste. With all the different sweeteners to choose from, 30 million people choose Sweet'N Low because they like how it tastes in their coffee and tea every morning.

"Some of these sweeteners say they taste like sugar," says Regis. "If I wanted my coffee to taste like sugar, I'd use sugar! To me, in my coffee, Sweet'N Low tastes better than sugar! It's got that extra that extra zing of sweetness none of the others have. Its taste is unique and I love it! You can't beat Pink, pal!"

You'll find both Regis and another long time friend of Sweet'N Low, The Pink Panther, starring together in a multi-million dollar national television, print, POP and outdoor campaign. The television commercials will air on high profile programs such as The Today Show, Oprah, Wheel of Fortune and Rachael Ray beginning on May 27.

About Sweet'N Low

Sweet'N Low is a zero-calorie granulated sugar substitute manufactured by Cumberland Packing Corp. Since its introduction in 1957, the ubiquitous pink packet has become an American staple, representing 50 years of safety and quality. More than 24 million packets of Sweet'N Low are consumed every day in 62 countries. For more information, visit www.sweetnlow.com

About Cumberland Packing Corp.

Family owned and operated since its founding in Brooklyn in 1945, Cumberland Packing Corp.'s great product line underscores the important roles diet and exercise play in maintaining good health. The company not only manufactures Sweet'N Low, but also Sugar in the Raw, NatraTaste, Sweet One, Nu-Salt and Butter Buds.

First Call Analyst:
FCMN Contact:

Source: Sweet'N Low

CONTACT: Terri Slater, GBA Health Communications for Sweet'N Low,
+1-561-487-7037, tslater@gbafl.com

Web site: http://www.sweetnlow.com/

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