Swarovski Named Official Decor Partner for the New York City Premiere of New Line Cinema's Highly Anticipated Feature Film 'Sex And The City'

Swarovski Named Official Decor Partner for the New York City Premiere of New Line Cinema's Highly Anticipated Feature Film 'Sex And The City'

NEW YORK, May 27 /PRNewswire/ -- Swarovski, the world leader in cut crystal, is providing over a half a million dollars worth of decor for the highly anticipated premiere of "Sex And The City." The premiere will take place tonight at Radio City Music Hall with an after party at the Museum of Modern Art in the Abby Aldrich Rockefeller Sculpture Garden. Sparkling decor highlights include:

AT RADIO CITY MUSIC HALL:
-- More than 10,000 crystals for the pink carpet

AT THE AFTER PARTY:
-- A Blossom chandelier comprised of over a thousand pink and green
crystals

-- Over 500 crystal heart ornaments that will adorn the trees in the
garden at MOMA

-- A crystal encrusted sofa by Edra, covered in over 1,000 crystals and
worth more than $100,000

-- A crystal curtain with 160 stands of crystal and a total of 7,240
crystals. The curtain is roughly 12 ft high and 8 ft wide

-- More than 30 crystal lanterns used to adorn the tables

-- Sex and The City logos made entirely of Swarovski crystals will adorn
the serving trays

-- Fuchsia Swarovski crystals will adorn the DJ booth

-- A giant Kiosque Bag sculpture and Silex Vases will be displayed on the
bars

Swarovski will also sparkle on the big screen at the premiere. Three signature Swarovski creations are featured in the film including the Nirvana ring, the Kiosque bag and the Era bag. CRYSTALLIZED(TM) - Swarovski Elements are also featured on Carrie's cell phone, wedding veil and wedding parasol.

WWW.SWAROVSKI.COM

Source: Swarovski

CONTACT: For further information and PR material, please contact,
Melissa Pastore of Swarovski, +1-212-935-4807 ext 114,
melissa.pastore@swarovski.com

Web site:

http://www.swarovski.com/

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