SoftSheen-Carson Presents My Style. My Way. Tour 2008

SoftSheen-Carson Presents My Style. My Way. Tour 2008

- World's Leading Ethnic Haircare Brand Encourages Consumers to Discover Their 'Star Style' this Summer -

NEW YORK, May 8 /PRNewswire/ -- SoftSheen-Carson, the world's leading manufacturer of ethnic hair care products, announced today the dates and cities for its 2008 My Style. My Way Tour. Scheduled to kick off in Atlanta, GA on May 9th with a live broadcast of the Steve Harvey Morning Show. The tour will hit the top 13 African American markets in the country including Charlotte, Washington, DC, Philadelphia, New Jersey, New York, Detroit, Memphis, New Orleans, Houston, Los Angeles, Dallas and Chicago.

(Photo:

http://www.newscom.com/cgi-bin/prnh/20080508/NYTH102 )

The program is also slated to make scheduled stops at several major African-American festivals such as Sweet Auburn Springfest (Atlanta) and Unity Day (Philadelphia) as well as visit Alpha Kappa Alpha's Centennial Boule (Washington, DC). Additionally, the SoftSheen-Carson My Style. My Way. Tour will make stops at select historically Black Colleges and Universities Football events and participate in Vibe Magazine's annual YardFest College Tour.

The 2008 edition of the My Style. My Way. Tour features a series of enhanced experiences for consumers including hair makeovers and style transformations, make-up consultation and makeovers from L'Oreal HIP Hi Intensity Pigments and hair diagnostics from the SoftSheen-Carson Professional "Style Squad". The tour is a one-stop shop for any man or woman looking to discover their Star Style, complements of SoftSheen-Carson Style Squad members and celebrity stylists like Johnny Wright, JD Richardson and Eric Bland.

Look for the brand to promote the tour via advertising and promotional activities with The Steve Harvey Morning Show, Vibe Magazine and Essence Magazine.

For more information on cities and dates for the 2008 MY STYLE. MY WAY. TOUR., please visit www.thestyletour.com .

About SoftSheen-Carson:

SoftSheen-Carson, Consumer Products division of L'Oreal USA, is wholly dedicated to the care of hair and skin for people of color.

SoftSheen-Carson's portfolio includes well-loved brands such as Dark and Lovely, Optimum Care, Wave Nouveau, Magic Shave, Lets Jam and Dark and Lovely Kids Beautiful Beginnings. For more information, visit www.softsheen-carson.com .

Photo: NewsCom:

http://www.newscom.com/cgi-bin/prnh/20080508/NYTH102
AP Archive:

http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: SoftSheen-Carson

CONTACT: Patricia Rallis of Clifford / Bratskeir, +1-212-679-2233,
mquinones@bratskeir.com, or prallis@bratskeir.com, for SoftSheen-Carson

Web site:

http://www.softsheen-carson.com/
http://www.thestyletour.com/

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