Outdoor Channel and Boy Scouts of America Team Up for Original Series Scouting for Adventure Presented by Boys' Life

Outdoor Channel and Boy Scouts of America Team Up for Original Series Scouting for Adventure Presented by Boys' Life

Original Series Based on the BSA's Flagship Magazine Boys' Life Targeting Young Outdoorsmen Teaches Wilderness Skills with Emphasis on Safety and Team Building

TEMECULA, Calif., May 20 /PRNewswire/ -- Outdoor Channel, America's Leader in Outdoor TV, will partner with Boy Scouts of America (BSA) and Boys' Life Magazine to develop the network's original youth-oriented series, Scouting for Adventure Presented by Boys' Life. The six adventure-filled original episodes capture Scouts in action as they explore the wilderness and educate viewers on outdoor skills and BSA's core values of education, safety and team building.

"Outdoor Channel offers BSA the ideal platform to introduce millions of homes to the exciting world of Scouting, and I'm confident that we will successfully engage parents and youth alike," said Robert J. Mazzuca, Chief Scout Executive of BSA. "By bringing our Boys' Life to life, we aim to share the spirit of adventure that is the foundation of Scouting programs and encourage viewers to get out and experience the great outdoors."

Filmed at the National High Adventure Bases of Philmont Scout Ranch and The Florida Sea Base plus Scout camps across the country, cameras will follow Scouts as they take on intense outdoor obstacles and challenges, like coral reef sailing or mountain trekking. Each episode will also include safety tips and "how to" elements that complement the outdoor activity.

"Everyone on our production team was a Scout at one time. We all remember that thrill of adventure as a young boy discovering the great outdoors," said Lloyd Bryan Adams, executive producer at Outdoor Channel. "We hope the series will inspire viewers to get outdoors and explore, but I'm most proud that the shows will incorporate many of BSA's core values that transform young Scouts into grounded, hardworking men."

The series also incorporates "Eagle Scout Features", where celebrities and successful businessmen explain how the lessons learned in Scouting contributed to their careers and impacted their lives. Scouting for Adventure Presented by Boys' Life joins Outdoor Channel's unique programming lineup in Q3 of 2008.

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About Outdoor Channel

Outdoor Channel is America's Leader in Outdoor TV, offering programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle. The network can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic new website. Outdoor Channel is a wholly owned subsidiary of Outdoor Channel Holdings, Inc. (NASDAQ:OUTD). For more information about Outdoor Channel, please visit http://www.outdoorchannel.com/.

About Boys' Life Magazine

Award-winning Boys' Life is the official general-interest youth publication of the Boy Scouts of America. Reaching 8,690,000 readers each month, it is simultaneously entertaining, educational and informative. The magazine serves the active lifestyle of its audience while fulfilling the vision of the Boy Scouts of America.

About the Boy Scouts of America

The Scouting movement is composed of 1.2 million volunteers, whose dedication of time and resources has enabled the BSA to remain the nation's leading youth-service organization. Serving more than 4.6 million young people between 7 and 20 years of age, with more than 300 councils throughout the United States and its territories, the BSA is the nation's foremost youth program of character development and values-based leadership training. For more information on the BSA, please visit http://www.scouting.org/.

First Call Analyst:
FCMN Contact:

Source: Outdoor Channel

CONTACT: Angela Hein of Bob Gold & Associates, Inc., +1-310-784-1040,
angela@bobgoldpr.com, for Outdoor Channel

Web site:

http://www.outdoorchannel.com/
http://www.scouting.org/

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