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Thursday, May 08, 2008

New York Remodeler from Long Island to be Featured on Extreme Makeover: Home Edition's New Orleans Episode to Help Katrina Victims

New York Remodeler from Long Island to be Featured on Extreme Makeover: Home Edition's New Orleans Episode to Help Katrina Victims

EAST MEADOW, N.Y., May 8 /PRNewswire/ -- With Hurricane Katrina still taking a toll on families on the road to recovery, resources and manpower are scarce and it will take the efforts of the entire country to come together to make a difference. Extreme Makeover: Home Edition finished their 50-state tour recently by calling a nationwide builder coalition to help the extreme team tackle Louisiana, and called on Alure Home Improvements and Alure CEO Sal Ferro to again help lead the way.

Long Island's Alure Home Improvements was among a handful of lead builders selected from across the country for the show's last stop on the 50-state, two-season tour.

The 2-hour season finale will air on Sunday, May 18th, from 7-9pm EDT.

Alure's President & CEO Sal Ferro has also been quite busy in addition to the recent makeover.

Ferro, often sought to share his experience at industry conferences and seminars, is speaking at Hofstra University in Long Island on Wednesday, May 14th to talk about "Strategies to Make Customers Raving Fans", from 8am - 10am.

On Monday, May 5th, Ferro was honored by Remodeling Magazine at the Big 50 conference in Washington, DC as one of four finalists for the annual Fred Case Award; The Fred Case Remodeling Entrepreneur of the Year Award recognizes the entrepreneurial spirit of remodelers and the importance of creativity and innovation in the industry.

On April 30th, Ferro was honored by the Long Island Museum for leading Alure into the Green Revolution, and Alure's commitment to the environment following Alure's lead role in Nassau County's Green Levittown program, Alure's partnering with LIPA as a certified Home Performance Contractor, and Alure starting a new division devoted to improving energy efficiency, Alure Home Performance Solutions.

Also in April, Ferro was named to the Long Island Press Power List of the top 50 most influential Long Islanders, at number 34.

Alure is the area's premier home remodeler, specializing in kitchens, baths, finished basements, siding, windows, roofing, sunrooms, dormers, extensions, home performance and is an authorized installer for the Owens Corning Basement Finishing and SunSuite Sunroom Systems. In business since 1946, Alure prides itself on friendly and knowledgeable salespeople, creative designers, meticulous installers, and superior lifetime customer service. Alure was recently recognized by Forbes Magazine and awarded a Forbes Business Enterprise Award for exceptional customer service and commitment to community. Alure's Long Island showroom is located at 1999 Hempstead Turnpike in East Meadow, NY. For more information about Alure, call 877-44-ALURE or visit www.alure.com.

The design team for this episode of "Extreme Makeover: Home Edition" will feature team leader Ty Pennington and designers Michael Moloney, Paul DiMeo, Tracy Hutson, Paige Hemmis, Eduardo Xol and Ed Sanders. The series is produced by Endemol USA, a division of Endemol Holding. It's executive produced by Denise Cramsey and Conrad Ricketts. David Goldberg is the president of Endemol USA. "Extreme Makeover: Home Edition" is broadcast with Spanish subtitles via secondary closed captioning. This program carries a TV-PG parental guideline.

Contact - Seth Selesnow
516-396-9148
seth@alure.com

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Source: Alure

CONTACT: Seth Selesnow of Alure, +1-516-396-9148, seth@alure.com

Web site:

http://www.alure.com/


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