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International Entertainment News

Tuesday, May 20, 2008

MultiVu Video Feed: Baskin-Robbins Serves Up Free Soft Serve For Moms-To-Be to Celebrate the Launch of the New Frozen Treat!

MultiVu Video Feed: Baskin-Robbins Serves Up Free Soft Serve For Moms-To-Be to Celebrate the Launch of the New Frozen Treat!

Actress and Expectant Mom Tori Spelling Helps Celebrate "Bump Day" on Wednesday, May 21

NEW YORK, May 20 /PRNewswire/ -- Baskin-Robbins is launching a new line of Soft Serve products! The new treats will be available beginning May 19 at more than 1,000 stores in California; Chicago; El Paso, TX; Nashville, TN; and the New York metro area. The world's largest chain of ice cream specialty shops is the only national ice cream chain to offer both soft serve and hand scooped ice cream.

To help welcome the new addition and to pay tribute to all moms-to-be, Baskin-Robbins is turning "hump day," (as Wednesdays are traditionally known) into "Bump Day" on Wednesday, May 21. During Bump Day, Baskin-Robbins will be offering one free 3 oz. serving of soft serve to expectant mothers who visit participating stores from 11 a.m. to 10 p.m. To kick-off the event, actress and mom-to-be Tori Spelling will be on hand at Baskin-Robbins in Los Angeles providing expectant moms with the first swirls of soft serve.

For more information and to find a soft serve store near you, please visit http://www.baskinrobbins.com

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Wednesday, May 21st, 2008 Wednesday, May 21st, 2008
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NEWS: America's Favorite Neighborhood Ice Cream Shop to Offer Free Soft Serve to Moms-To-Be

FORMAT: B-roll and Soundbites

ADDITIONAL RESOURCES: Video, hard copy requests, downloadable MPEG2, contact information and more available at: http://www.prnewswire.com/broadcast/32489/press.html

SOUNDBITES:

* Tori Spelling, actress, expectant mom

* Moms-to-Be

B-ROLL INCLUDES:

* Tori Spelling distributing free, soft serve ice cream to pregnant moms

* interior/exterior footage of ice cream shop

* moms waiting on line

VIDEO PROVIDED BY: Baskin-Robbins


CONTACT:
FOR TECHNICAL INFORMATION OR HARD COPY, PLEASE CALL:
MultiVu Media Relations, 1-800-653-5313 EXT. 3


Video: Hard copy requests, downloadable MPEG2, contact information and more available at:

http://www.prnewswire.com/broadcast/32489/press.html


Web site:

http://www.baskinrobbins.com


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