Men Prefer Beer Over Sex ... and The City

Men Prefer Beer Over Sex ... and The City

Moosehead Breweries survey finds most would 'rather walk the dog' than see movie's premiere

BOULDER, Colo., May 28 /PRNewswire/ -- As millions of women anticipate the reunion of their beloved "Sex and The City" foursome, men in contrast plan to say "pass" on the May 30th premiere. According to a survey, commissioned by Moosehead Breweries of 500 representative men, only four percent (voluntarily or not) plan to attend the movie's premiere.

(Photo:

http://www.newscom.com/cgi-bin/prnh/20080528/LAW018)

Of those surveyed men, the majority (36%) will be drinking beer while watching the hockey playoffs on the night of the premiere. Twenty-eight percent plan to walk the dog and 12 percent will reaffirm their masculinity by pumping iron at the gym.

In the survey, men were asked to pick the hottest "Sex and The City" character. Samantha was deemed "the hottest" (11%) followed by Charlotte (10%), Carrie (7%), Miranda (4%) and Mr. Big (2%). Interestingly, only a two percent spread separated Miranda and Mr. Big. A resounding 66 percent responded with "huh?"

Cosmo? "No thanks," says the average guy. According to the survey, Moosehead beer trumps as the drink of choice with 33 percent of respondents choosing it over cosmopolitan martinis (5%). Rounding out the list: cranberry juice (23%), a shot of whiskey (18%) and double lattes (10%).

"It looks like May 30 is going to be a great evening for the beer industry and this survey reaffirms it," says Glenn McDonald, President, Moosehead USA. "We thought about launching 'Cosmo' beer but Moosehead drinkers seem to prefer the simplicity of a robust and delicious Moosehead Light. It actually has fewer calories than a Cosmopolitan ... for those who are counting."

While some may feel subjected to an overkill of stilettos, couture and feminine empowerment, men can take charge and get back in touch with their manliness. The best way according to the Moosehead survey is downing a cold one, straight from the bottle. According to respondents, the manliest way to drink a beer is from the bottle (49%) followed by in a glass (22%). Only eight percent consider drinking directly from the keg to be manly.

The non-scientific survey was conducted via phone, May 1 through May 6.

About Moosehead

Moosehead Breweries is Canada's third largest brewer by production volume and is the country's last major brewer still owned by Canadians. Andrew Oland, the great-great-great-grandson of founder Susanna Oland, was recently named President of Moosehead Breweries, furthering the family tradition. Its U.S. operations are headquartered in Boulder, Colorado. Moosehead USA is celebrating its first anniversary as its own importer and is led by President Glenn McDonald. Moosehead USA imports Moosehead Lager and Moosehead Light in the United States.

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Photo: NewsCom:

http://www.newscom.com/cgi-bin/prnh/20080528/LAW018
AP Archive:

http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Moosehead Breweries

CONTACT: Joel Levesque of Moosehead Breweries Limited, +1-506-635-7087,
cell, +1-506-650-1777, joel.levesque@moosehead.ca

Web site:

http://www.moosehead.com/

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