Gas Station TV Names Top 10 Finalists in BroadcaSTAR(TM) Competition

Gas Station TV Names Top 10 Finalists in BroadcaSTAR(TM) Competition

American Idol-like Search Encourages Fans to Vote Online for Their Winner

DETROIT, May 12 /PRNewswire/ -- Gas Station TV (www.gstv.com), the industry leader in digital out-of-home television, today announces the top 10 most talented individuals as finalists to be the next face of the GSTV Network.

"We are blown away with the extremely talented, diverse group of individuals competing in this contest," said David Leider, CEO of GSTV. "As advertising media evolve, from network TV to YouTube to the rise of digital out-of-home, this contest further solidifies that GSTV is a dominant force in driving consumer action. The overwhelmingly positive response to our digital and social media BroadcaSTAR campaign proves consumers desire a high level of interactivity with brands."

The finalists for the BroadcaSTAR lifestyle segment host position come from across the country including:

-- JayBee, New York, N.Y.
-- Bradley, Los Angeles, Calif.
-- Fallon, Detroit, Mich.
-- Jon, Fairfield, Conn.
-- Kam, Burbank, Calif.
-- Monica, Los Angeles, Calif.
-- Laura, N. Hollywood, Calif.
-- Sal, N. Hollywood, Calif.
-- Kyra, Columbus, Ohio
-- Amy, Hoboken, N.J.

America's chance to vote online begins today, May 12, and will continue through June 30 at the BroadcaSTAR homepage, www.beabroadcaSTAR.com.

Fans may view the finalist videos and cast their vote once per day for the most talented individual competing in the BroadcaSTAR contest. Every initial and repeat login to the BroadcaSTAR Web site by voters and contestants is automatically entered for the chance to win a $10,000 sweepstakes prize drawing.

The winning BroadcaSTAR will receive a recurring national broadcast lifestyle segment hosting position on the GSTV network, a $2,500 cash prize, and will have all expenses paid associated with travel for the segment tapings.

Over the course of the "American Idol-like" contest video upload period, nearly 300 videos were submitted and the contest home page received more than 70,000 page views. In addition, almost 8,000 sweepstakes entries have been received and nearly half of all registrants opted-in to future communication from GSTV and its partners.

"The production value of the videos entered and the quality of submissions for BroadcaSTAR was excellent," said Sheldon Cohn, executive vice president and director of integrated production for the Doner Company and one of the judges of the "Gas Station TV's Wanna Be A BroadcaSTAR" contest. "The high volume and talent level of the contestants was surprising and made the decision to narrow down the finalists challenging."

About Gas Station TV (www.gstv.com)

Gas Station TV is the largest provider of TV at the pump. Gas Station TV's Gas Network reaches captive consumers for 5 minutes during a natural pause point in their day. There is only one channel: No DVRs, channel surfing, or multitasking. GSTV provides an off-the-couch programming experience with exclusive news and entertainment content from CBS, sports from ESPN, and local weather -- to engage customers and enable marketers to connect with "on-the-go" consumers like no other media. The content, programmed for a highly desirable and captive audience, can be specifically tailored to geography and time of day.

Gas Station TV's Convenience Store Network complements GSTV's Gas Network at select gas station convenience stores throughout the country. It features the same industry leading content experience as GSTV's Gas Network, and enables marketers to create even deeper impact with on-the-go consumers. This forecourt/in-store combination further transforms the gas station to a highly sought-after media destination to inform and influence consumers; at a desirable Point-of-Purchase, when they are mobile and can be influenced to take action at a nearby retailer in proximity, or to drive engagement for brand marketers.

GSTV is currently on over 5,000 screens in more than 400 U.S. cities including top media markets such as New York, Los Angeles, Chicago, Philadelphia, San Francisco, Boston, Dallas, Houston, Washington D.C., Atlanta, Detroit, Tampa, San Diego, Raleigh, Indianapolis, Miami and Bentonville at select ARCO am/pm, BP, Chevron, Conoco-Phillips, Citgo, Exxon-Mobil, Marathon, Murphy USA/Wal-Mart, Shell, Speedway, Valero, Sunoco stations. Gas Station TV will be on over 12,000 screens at leading gas retailers in the Top 15 DMAs+ in 2008. GSTV is a proven tool for driving business for advertisers and increasing the revenue stream for participating gas retailers. Gas Station TV is the only digital out-of-home gas station TV network with Nielsen Media Research-verified viewership, demographics, dwell time, network size and recall. Therefore, media buyers and brand marketers can feel confident that their GSTV commercial airtime purchases will deliver a guaranteed number of impressions. Please visit www.gstv.com for more information. Gas Station TV, "It's always Primetime at the Pump."

First Call Analyst:
FCMN Contact:

Source: Gas Station TV

CONTACT: Jenn Korail, of Airfoil Public Relations for Gas Station TV,
+1-248-304-1429, Korail@airfoilpr.com

Web site:

http://www.gstv.com/
http://www.beabroadcastar.com/

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