Fundacion Azteca America Partners with the Ad Council for Health Awareness Campaign

Fundacion Azteca America Partners with the Ad Council for Health Awareness Campaign

LOS ANGELES, May 12 /PRNewswire/ -- Fundacion Azteca America, the non-profit arm of Spanish-language television network Azteca America, announced today the launch of a nationwide health awareness campaign in collaboration with the Ad Council.

The campaign includes informational brochures on prevention and treatment for the most prevalent diseases among Hispanics, using information provided by the U.S. Department of Health and Human Services and the U.S. Environmental Protection Agency. Heart disease, diabetes, obesity, and asthma are on the rise, as well as being some of the leading causes of death in the Latino community. The goal is to inform about the causes of these diseases and their treatment, with the aim of early detection and prevention. The brochures will be distributed through Azteca America's local affiliate stations as well as through other prominent Hispanic non-profit organizations.

"We are excited to be a part of this campaign to stress the importance of leading healthful lives. Our mission will be to carry the message to Hispanic families to help eradicate this growing health risk," said Luis J. Echarte, Chairman of Azteca America and Fundacion Azteca America.

This collaboration is part of an ongoing partnership with the Ad Council, which includes a $3.5 million airtime donation for 2008.

About Fundacion Azteca America

Fundacion Azteca America is a non-profit organization dedicated to improving the quality of life for members of the Hispanic community living in the United States.

At Fundacion Azteca America, our philosophy is clear and simple: Respect the individual. Give back to society by improving health, nutrition, education and the environment. Empower the Hispanic community. Offer tools for self-improvement rather than charity. And live up to our core values.

Fundacion Azteca America is a company of Grupo Salinas, a group of dynamic, fast-growing, and technologically advanced companies focused on creating shareholder value, building the Mexican middle class, and improving society through excellence. Created by Mexican entrepreneur Ricardo B. Salinas, Grupo Salinas also includes TV Azteca, Azteca America, Grupo Elektra, Banco Azteca, Afore Azteca, Seguros Azteca, Grupo Iusacell, Azteca Internet and Fundacion Azteca.

For more information, visit http://www.fundacionaztecaamerica.org/ and http://www.gruposalinas.com/. And check out http://www.ricardosalinas.com/.

About the Ad Council

The Ad Council is a private, non-profit organization with a rich history of marshalling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has effected, and continues to effect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns, visit http://www.adcouncil.org/.

Fundacion Azteca America Media Contact:
Daniel McCosh
dmccosh@gruposalinas.com
011 52 55 1720 0059

The Ad Council Media Contact:
Ellyn Fisher
efisher@adcouncil.org
(212) 984-1964

First Call Analyst:
FCMN Contact:

Source: Fundacion Azteca America; Grupo Salinas; Ad Council

CONTACT: Daniel McCosh, +011-52-55-1720-0059, dmccosh@gruposalinas.com,
for Fundacion Azteca America, or Ellyn Fisher, +1-212-984-1964,
efisher@adcouncil.org, of the Ad Council

Web site:

http://www.aztecaamerica.com/
http://www.fundacionaztecaamerica.org/
http://www.ricardosalinas.com/
http://www.adcouncil.org/

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