Procter & Gamble Wants Customer Input on BET & MTV Advertising

Procter & Gamble Wants Customer Input on BET & MTV Advertising

CLINTON, Md., April 28 /PRNewswire-USNewswire/ -- Procter & Gamble, the world's largest advertiser, has set up a toll-free hotline to obtain input from its customers regarding the company's corporate sponsorship of music video programs on BET and MTV that market adult-themed content on music programs that target children and youth.

The move comes just two weeks after "The Rap on Rap" study released by the Parents Television Council and the Enough Is Enough Campaign in Entertainment on April 10th. The research results are available online at:

www.parentstv.org/PTC/publications/reports/RapStudy/STUDYBET-MTV080410.pdf. The study revealed the highest degree of explicit adult content on programs with a large 18 and under viewership in the history of the Parents Television Council.

P&G customers can call (800) 331-3774 to provide input on whether they want the company "to change our advertising on BET and MTV." The Enough is Enough Campaign and their allies are asking Procter & Gamble to remove its commercials from select music video programs on BET and MTV; programs that the campaign says glorify violence and criminal behavior, promote drug use and drug dealing, sexually objectify women, and portray Black and Latino men as pimps, gangsters, and thugs. According to Rev. Delman Coates, organizer of the campaign, parents are deeply concerned about the amount of adult, sexually explicit and suggestive content aired on music video programs that target children and youth.

Since September 2007, the Enough is Enough campaign has been protesting the corporate sponsorship of lyrics and images that sexually objectify women, glorify violence and criminal activity, and negatively stereotype Black and Latino men as pimps, gangsters, and thugs. The campaign is beginning to engage six major advertisers (i.e. Procter & Gamble, YUM Brands, Wal-Mart, General Motors, McDonalds, and AT&T) whose corporate advertising dollars sponsor music video programs on BET and MTV that contain themes inappropriate for children and youth.

The campaign for corporate responsibility in entertainment is appealing to the corporate community to exercise greater corporate social responsibility in its advertising practices.

To schedule an interview regarding this campaign,
Visit the www.EnoughIsEnoughCampaign.com website
Or
Send an email to: EnoughIsEnoughCampaign@hotmail.com.

First Call Analyst:
FCMN Contact:

Source: Enough Is Enough

CONTACT: Julia Pollard of Enough is Enough!, +1-301-238-4826

Web Site:

http://www.enoughisenoughcampaign.com/
http://www.parentstv.org/

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