mark. Signs 19 Recordings/Jive Recording Artist Jordin Sparks as First-Ever Representative Spokesperson

mark. Signs 19 Recordings/Jive Recording Artist Jordin Sparks as First-Ever Representative Spokesperson

NEW YORK, April 10 /PRNewswire/ -- mark., the boutique beauty and fashion brand from Avon, announced today that it has partnered with 19 Recordings/Jive Recording Artist Jordin Sparks. In this newly established role, Jordin will be mark.'s first-ever spokesperson for its sales Representatives.

Jordin was mark.'s first sales Representative when the brand launched in 2003, and in her new role she will share inspirational messages and advice with the brand's Representatives. Jordin will appear in a nationwide Representative advertising campaign targeting college campuses and will be seen in the brand's magalog. In addition, she will be featured on mark. websites (meetmark.com and markgirl.com) as well the brand's social networking pages on facebook and myspace. Jordin's partnership initiatives are slated to begin in summer 2008.

"We're so proud of Jordan's success and all that she has achieved -- from the moment she signed on as our very first mark. Sales Representative and later when she became the youngest winner of American Idol," states Claudia Poccia, Global President, mark. and Strategic Alliances. "With her incredible accomplishments and her fearless drive, Jordin is truly the perfect spokesperson to inspire and motivate young women who are looking to make their mark in the world."

"Being a part of mark. has been so impactful on my life's journey. My experience as a Representative was the first opportunity that I had as a young woman to learn valuable business skills and earn money to pursue my dreams," says Jordin. "I am so excited to have the opportunity to partner with mark. now at this incredible stage in my life and be the voice that inspires other young women to realize their potential and shoot for the stars."

Jordin Sparks

Jordin Sparks at 17 graced the stage as the youngest American Idol winner in 2007. Her eponymous Jive Records debut received critical praise, generated platinum digital-sales of the hit single "Tattoo" and was recently certified gold. Her current single, "No Air," with label-mate Chris Brown is rapidly approaching platinum status and holds the #5 spot on the Hot 100 singles chart. She will embark on her first nationwide tour in Spring 2008 with Alicia Keys.

About mark.

Launched in 2003, mark. is the beauty and fashion boutique brand of Avon Products, Inc., that provides young women with a unique opportunity to create their own entrepreneurial platform for business. mark.'s innovative and unexpected beauty and fashion finds are sold through its own dedicated magalog, through mark. Representatives and online at meetmark.com. Learn more about mark. and its products are www.meetmark.com.

First Call Analyst:
FCMN Contact:

Source: mark.

CONTACT: Kim Waite, +1-212-282-8196, for mark.

Web site:

http://meetmark.com/
http://markgirl.com/

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