iPharro Media Launches Real-Time Television Content Detection Portal in New York, Enters US Market

iPharro Media Launches Real-Time Television Content Detection Portal in New York, Enters US Market

Unique "Fingerprinting" Technology Finds Footage Immediately When it Airs on TV- Available to Media Researchers, Advertising Companies, Public Relations Agencies and More With a Simple Video Upload - iPharro Showcasing the Solution at NAB, Las Vegas

NEW YORK and LAS VEGAS, April 14/PRNewswire/ -- iPharro Media GmbH (http://www.ipharro.com), the European specialist for
video content analysis and spinoff of the renowned Fraunhofer Institute for
Computer Graphics, today announced the availability of its television content
detection service iPharro MediaSeeker Portal in the United States. The
service will enable advertising agencies, media buyers, PR consultancies and
research firms to monitor major television channels for specific content in
real time with just a few clicks.

iPharro Media's patent pending video fingerprinting technology allows for
automated visual content detection across multiple broadcast television
channels simultaneously, enabling media professionals to pinpoint not only
the exact time and channel on which that particular content is broadcast, but
also what version of the content is used. The technology works with extremely
high accuracy and does not require an audio track. The new fully web-based
service iPharro MediaSeeker Portal puts this powerful content detection
technology in the hands of organizations for which the large scale
capabilities of a dedicated iPharro MediaSeeker software system is not
necessary. The portal is as easy to use as any file upload on popular
websites and can handle thousands of reference clips at once, each of which
can be monitored for any TV appearance.

The system initially launches in the key media and advertising market of
New York State. Upon launch, iPharro Media will monitor a selection of 20
major local New York and nationwide broadcast channels. The number of
channels can easily be increased on customer demand.

"We see real demand in the media industry from customers looking to
clarify when a specific piece of content is aired on a particular TV channel.
Media buyers, for instance, want to keep track of their advertising bookings
and ensure that the correct version of a commercial plays at exactly the time
it was meant to air," says Joshua S. Cohen, CEO of iPharro Media. "New York
is the largest local broadcast market in the US and the most important hub
for the media and marketing communications industry in North America. By
entering the US market here, we can reach hundreds of potential customers,
not only from the advertising industry but also public relations agencies,
media research firms, political consultants and even in-house communications
professionals, who want to keep track of B-roll material appearing on TV."

iPharro MediaSeeker Portal is based on iPharro's proprietary video
fingerprinting technology. The system analyses video streams for a set of
unique, readily identifiable characteristics, summarizing results in a
separate file. Hundreds of thousands of these fingerprints can be efficiently
stored in a database for quick on demand comparison against live television
streams. iPharro's software detects broadcast video content in real time and
makes the resulting data available for further analysis. The system is highly
robust and can be scaled to monitor more channels by simply adding more
computing power. As the system works on industry standard server farms it is
readily scalable as required.

Using iPharro MediaSeeker Portal does not require any specialized
knowledge. By simply uploading a digital copy of the reference material to
the user account, customers can start monitoring for that content on TV. The
portal then provides the statistical data on which channel and at what time
the clip was aired.

"Our technology can be used in anything from commercial booking
verification to PR footage monitoring to political campaign analysis," Joshua
Cohen explains. "It can detect even small changes in the content and pinpoint
modifications in the video sequence, such as graphic overlays, changes in
product packaging and other digital modifications. Our technology will give
you the assurance that a commercial or public relations footage is aired
exactly as created, for its entire length, or whether - and what -
modifications were made."

iPharro Media will showcase its technology and the MediaSeeker Portal at
NAB in Las Vegas, starting today. Visit iPharro at Booth SU8930 at NAB or
find out more at http://www.iPharro.com.

About iPharro

iPharro Media GmbH, a spinoff of Germany's highly reputed Fraunhofer
Institute for Computer Graphics, is on the forefront of the digital asset
management revolution, enabling companies along every step of the media value
chain to identify, monetize and protect video content. iPharro's technology
can also be used to monitor content over the Internet, mobile phones or IPTV.
The company was founded in 2006 and is based in Darmstadt, Germany. For
further information see http://www.ipharro.com

Tags & Keywords: iPharro, MediaSeeker, fingerprinting, portal,
Fraunhofer, TV monitoring, content detection, real-time, television,
broadcast, footage, commercial, advertising, PR, New York, NAB, technology

Press Contacts

Hotwire
Tapio Liller
T: +49(0)69-25-66-93-60
E: tapio.liller@hotwirepr.com

iPharro Media GmbH
Joshua S. Cohen, CEO
T: +1-646-213-0007
E: j.cohen@ipharro.com

Source: iPharro Media GmbH

Press Contacts: Hotwire, Tapio Liller, T: +49(0)69-25-66-93-60, E: tapio.liller@hotwirepr.com; iPharro Media GmbH, Joshua S. Cohen, CEO, T: +1-646-213-0007, E: j.cohen@ipharro.com

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