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Thursday, April 17, 2008

'Desperate Housewives' Actress Eva Longoria, 'American Idol' Cast-off Michael Johns, and 'CBS Evening News' Anchor Katie Couric, Among Big Search Gainers on Lycos

'Desperate Housewives' Actress Eva Longoria, 'American Idol' Cast-off Michael Johns, and 'CBS Evening News' Anchor Katie Couric, Among Big Search Gainers on Lycos

The Lycos 50(TM) for Week Ending April 12, 2008

WALTHAM, Mass., April 17 /PRNewswire/ -- Lycos, Inc. (http://www.lycos.com/), a leading provider of social publishing, media and search services, today announced the following information from The Lycos 50(TM), the 50 most popular Internet search results for the week ending April 12, 2008. For a complete list of The Lycos 50 and for in-depth text of The Lycos 50 Daily Report, go to http://50.lycos.com/.

Readers of The Lycos 50 can also share their thoughts on Internet trends and pop culture on The Lycos 50 Blog located at http://lycos50.tripod.com/blog/ and the all new Under the Red Carpet Blog at http://redcarpet.tripod.com/blog/.

Biggest Movers and Shakers for Week Ending April 12, 2008:

1. Eva Longoria 700 %
2. Ashlee Simpson 626 %
3. "American Idol" 500 %
4. Masters 477 %
5. Perez Hilton 322 %
6. Michael Johns 279 %
7. Toni Braxton 231 %
8. David Beckham 147 %
9. Katie Couric 150 %
10. Miley Cyrus 123 %


Search Gainers


Television personalities and TV shows drive the top search terms on the Lycos 50 this week. Search interest in "Desperate Housewives" actress Eva Longoria increases seven-fold, pushing her to number two on the search popularity meter. Longoria made headlines last week when website X17 issued a public apology to her and her husband, Tony Parker, for falsely reporting an affair Parker allegedly had with another woman. The hit ABC Family television series "Greek" makes its first-ever appearance on the Lycos 50, debuting at number 24. Fans of "Greek" can also visit http://greek.lycos.com/, to schedule interactive online viewing parties, and set up private or public screening rooms to catch weekly episodes of "Greek" and chat with other fans in real-time while watching. Meanwhile, reports of Katie Couric getting canned from the "CBS Evening News" pushes search interest up 150 percent, propelling Couric onto the Lycos 50 for the first time, landing at number 44. And "American Idol" climbs 500 percent this week following the Idol Gives Back episode, and the shocking results show, eliminating contestant favorite Michael Johns which pushed "Idol" back into the Lycos 50 this week at number 46, driving search interest in Johns up 279 percent.

The Lycos 50(TM) Top 10 Search Terms for the Week Ending April 12, 2008:
1) Angelina Jolie 6) Pamela Anderson
2) Eva Longoria 7) Beyonce Knowles
3) YouTube 8) Trish Stratus
4) Clay Aiken 9) Britney Spears
5) Paris Hilton 10) Perez Hilton


About Lycos, Inc.


Lycos, Inc. (www.lycos.com) is a wholly owned subsidiary of Daum Communications Corp., a leading Internet portal and e-commerce destination in Korea with a growing presence throughout the Asian markets. Lycos, Inc. operates search and technology web sites that foster online communities, including the new Lycos Cinema video platform, combining community with high-quality broadband video content. Other Lycos products and sites include Lycos.com, Hotbot.com, Tripod.com, Angelfire.com, Gamesville.com, Lycos Mail, WhoWhere.com and The Lycos 50(TM). Lycos was acquired by Korean Daum Communications Corp. in October 2004 and has its U.S. headquarters in Waltham, Massachusetts. Daum Communications Corp. is traded on the KOSDAQ: 035720, http://www.daum.net/.

Lycos(R) is a registered trademark of Lycos, Inc. All other product or service marks mentioned herein are those of Daum Communications Corp., Lycos, Inc. or their respective owners. All rights reserved.

First Call Analyst:
FCMN Contact:


Source: Lycos, Inc.

CONTACT: Kathy O'Reilly of Lycos, Inc., +1-781-370-2853,
Kathy.O'Reilly@lycos-inc.com

Web site:

http://www.lycos.com/
http://50.lycos.com/
http://lycos50.tripod.com/blog
http://redcarpet.tripod.com/blog
http://greek.lycos.com/
http://www.daum.net/


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