Compounding Growth Continues in Online Digital Photo Processing Space

Compounding Growth Continues in Online Digital Photo Processing Space

Digital prints up 25%, online channel up 51% according to data released this week

ATLANTA, April 30 /PRNewswire-FirstCall/ -- myPhotopipe.com, Inc. (Pink Sheets: MPPC), a web-based online provider of digital photo processing and related services, today commented upon industry data that became available this week.

(Logo:

http://www.newscom.com/cgi-bin/prnh/20080325/CLTU023)

The February 2008 PMA Monthly Printing and Camera Trends Report released this week reveals that total prints made from digital images increased 25% when compared with the prior-year month, and the total share of market for "ordering prints online with mail delivery" expanded from 11.5% to 15.6%. This represents year-over-year growth of 51% for online ordering with mail delivery. February was the 14th consecutive month of double-digit industry growth in prints made from digital images since December 2006, as well as the 14th consecutive month of double- or triple-digit growth in prints ordered online and received via mail.

Compounded together -- 25% or better growth in the overall market and 50% or better growth in the online channel -- the value of a share point in the online space has nearly tripled since the beginning of 2006.

"myPhotopipe.com has always been a believer in the online model for ordering digital prints, and we remain the only 'pure play' in the online ordering with mail delivery channel," observed L. Douglas Keeney, Chief Executive Officer of myPhotopipe.com, Inc. "It's easier. It's convenient. It delivers your prints to your home. So, yes, this latest data represents excellent news for our space and for our Company. Unfortunately, most people will overlook the most important part of the data, which involves the compounding effect, the perfect storm if you will, of a growth market and a growing share of that market. On a constant dollar basis, the value of online ordering has surged almost 300% since 2006."

On a quarterly basis, the share of market represented by photographs being ordered online with mail delivery increased from 12.4% in March 2007, to 13.5% in June, 14.0% in September, 15.1% in December and ending February 2008 at 15.6%.

myPhotopipe.com recently announced a record year and continued growth in both new products and customers. "We're adding between 400 and 600 new customers a month and seeing our web site bookmarked approximately 12,000 times a month. The new industry data tells us that the future value of every new customer increases over time, which in part explains why those of us in both the consumer and professional segment of this business are enjoying extraordinary sales growth," concluded Keeney.

About myPhotopipe.com, Inc.

myPhotopipe.com, Inc. is a web-based online provider of digital photo processing, photo finishing, photo sharing, and related services. The Company's unique blend of 1000 print options, combined with manual print inspections and professional color management, have positioned myPhotopipe.com as one of the fastest-growing providers of digital photography services for professionals and serious amateurs.

The Company is headquartered in Atlanta, Georgia, and its common stock is listed on the OTC Pink Sheets under the symbol "MPPC". Additional information is available on the Internet at http://www.myphotopipe.com/.

This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934 that are subject to the "safe harbor" created by those sections. Such forward-looking statements are based upon current information and expectations regarding myPhotopipe.com, Inc. These statements speak only as of the date on which they are made, are not guarantees of future performance, and involve certain risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results could materially differ from what is expressed, implied, or forecast in such forward-looking statements.

myPhotopipe.com, Inc. assumes no obligation to update the information contained in this release. Any forward-looking statements in this press release may be materially impacted by any number of factors, any or all of which could have a negative impact on sales, operating results, financial and budgetary constraints. The statements made herein are independent statements by myPhotopipe.com, Inc. The inclusion or mention, if any, of third parties in this press release does not represent an endorsement of any myPhotopipe.com, Inc. products or services by any such third party.

Contact:

L. Douglas Keeney, CEO, at (502) 419-5837 or via email at
dougk@myphotopipe.com

or R. Jerry Falkner, CFA, RJ Falkner & Company, Inc., Investor Relations Counsel

at (830) 693-4400 or via email at info@rjfalkner.com

First Call Analyst:
FCMN Contact:

Photo: NewsCom:

http://www.newscom.com/cgi-bin/prnh/20080325/CLTU023
AP Archive:

http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: myPhotopipe.com, Inc.

CONTACT: L. Douglas Keeney, CEO of myPhotopipe.com, Inc.,
+1-502-419-5837, dougk@myphotopipe.com; or R. Jerry Falkner, CFA of RJ Falkner
& Company, Inc., Investor Relations Counsel, +1-830-693-4400,
info@rjfalkner.com, for myPhotopipe.com, Inc.

Web site:

http://www.myphotopipe.com/

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