Buzznet Acquires Influential Music Blog Stereogum

Buzznet Acquires Influential Music Blog Stereogum

Leading Music Community Continues to Grow with Expansion into Indie Music Genre

LOS ANGELES, April 4, 2008 /PRNewswire/ -- Buzznet, the leading social music community (http://www.buzznet.com/) today announced that it has completed the acquisition of the acclaimed music blog Stereogum (http://www.stereogum.com/). Already the top destination for pop-punk and alternative rock fans and artists, the deal complements Buzznet's further expansion into additional music genres and represents its ongoing commitment to deliver the best music commentary and an unparalleled social music experience.

"Stereogum is the most respected voice on the web covering music and is well regarded by consumers, artists and advertisers," said Scott Boyd, Buzznet's General Manager. "This acquisition is a perfect fit for us and a natural next step in our strategy as we expand our music coverage. Our understanding of the music experience fans want has made our communities the most popular on the web, and we are excited to add such an influential voice to the Buzznet family."

"We have great respect for the ways in which Buzznet is revolutionizing the online music experience and we knew we had to be a part of this pioneering media company," said Stereogum founder Scott Lapatine. "Buzznet has a world class social platform and we have already taken advantage of their vast resources to build a great new look for the blog, as well as launch an entirely new community. Moving forward, Buzznet will be instrumental in creating new features and functionality that will take Stereogum to a whole new level while allowing us to maintain our unique voice and independence."

Stereogum will launch Videogum (http://www.videogum.com/), a new entertainment blog on Tuesday, April 8. Built together with Buzznet, Videogum will focus on what's happening in the world of pop culture programming, including television, movies, web shorts and video games. For the new venture, Lapatine has brought on two talented co- senior editors -- Lindsay Robertson, formerly of ComedyCentral.com, and Gabe Delahaye, who has written for Gawker and 23/6.

Lapatine founded Stereogum in 2003 and will continue to oversee the blog, which is known for its authoritative voice, music discovery and audio and video exclusives. The site was recently honored with the Music Blog of the Year Award at the 2008 Plug Awards and has been widely credited as a tastemaker in the music community.

About Buzznet

Buzznet's unique social media platform empowers millions of music fans with the stage to create the most in-depth socially programmed music experiences around the artists they love. Users express themselves, connect with friends and socialize around the topics they are passionate about, sharing millions of photos, videos and blog posts every day. The site is also home for communities created by top bands and social trendsetters, and has established itself as the premier destination for music and pop culture. For more information visit http://www.buzznet.com/.

First Call Analyst:
FCMN Contact:

Source: Buzznet

CONTACT: Jennifer Garnick, VP, Public Relations of Buzznet,
+1-213-985-7297, jgarnick@buzznet.com

Web site:

http://www.buzznet.com/
http://www.stereogum.com/
http://www.videogum.com/

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