Becker Group and Warner Bros. Consumer Products Announce 'Harry Potter: The Exhibition'

Becker Group and Warner Bros. Consumer Products Announce 'Harry Potter: The Exhibition'

International Touring Exhibit to Debut in 2009

BALTIMORE, April 25 /PRNewswire/ -- Becker Group, in partnership with Warner Bros. Consumer Products, today announced it will bring worldwide audiences "Harry Potter: The Exhibition," a state-of-the-art exhibition highlighting artifacts from the Warner Bros. films based on J.K. Rowling's beloved book series. The 10,000 square foot experience will premiere in Spring 2009 in a major market, and will appear in ten or more cities around the world throughout a five-year span.

"Harry Potter: The Exhibition" will include elaborate displays of authentic costumes, props and artifacts from popular environments featured in the films such as those from Hogwarts School of Witchcraft and Wizardry, including the Gryffindor common room and Hagrid's hut. During its run, the exhibit will also be updated to include artifacts from the final installments of the Harry Potter film series. The exhibition will be displayed in major cultural and entertainment venues, museums and institutions, and will be supported by a multimedia promotional effort and advance ticket sales worldwide. Tour information, updates and ticket availability will be posted at www.harrypotterexhibition.com as details become available, or for more information, call 866-231-8328.

With more than $4.5 billion in worldwide box office gross sales to date, Harry Potter is the most successful film franchise in the world. The next installment of the Warner Bros. blockbuster film series, Harry Potter and the Half-Blood Prince, is scheduled to open in theaters on November 21, 2008.

"Creating this magical tour around such a legendary property is a true milestone for Becker Group, both as a company, and a source of creative entertainment-based attractions," said Glenn Tilley, president and chief executive officer of Becker Group.

"We've dedicated ourselves to delivering an exciting experience for visitors that will meet the standards set by the films based on the novels by J.K. Rowling," added Eddie Newquist, president of Becker Group's Creative Studio and Exhibits.

"We're thrilled to partner with Becker Group to produce this multi-dimensional exhibition dedicated to the iconic Harry Potter film series," said Brad Globe, president Warner Bros. Consumer Products. "Fans around the world will finally be able to see the incredible craftsmanship and detail that went into creating their favorite props and costumes."

"Harry Potter: The Exhibition" is the fourth collaboration between Warner Bros. and Becker Group. Previous partnerships include the successful "Happy Feet Snow Globe Experience" and the "Fred Claus Snow Globe Experience," each of which appeared in 17 Taubman retail centers nationally in 2006 and 2007, respectively, as well as another project based on the classic holiday film The Polar Express.

About Becker Group

Becker Group, a subsidiary of Viad Corp (NYSE:VVI), is an experiential marketing company with over fifty years of experience creating immersive, entertaining attractions and brand-based experiences for a wide variety of clients and venues including top consumer brands, movie studios, retail centers, television networks, theme parks, museums and casinos around the globe. The award-winning company is headquartered in Baltimore, Maryland, and has operations in Los Angeles, St. Louis, Salt Lake City, Miami, Mexico City, and Sao Paulo, Brazil. For more information please visit www.beckergroup.com. For information about becoming a host venue for the exhibit, contact Lisa O'Keefe at Becker Group at 866-231-8328.

About Warner Bros. Consumer Products

Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

Media Contacts:
Nora Capers Erin Barrier
Becker Group GolinHarris
866-231-8328 213-438-8707
ncapers@beckergroup.comebarrier@golinharris.com

Venue Contact:
Lisa O'Keefe
Becker Group
866-231-8328
lokeefe@beckergroup.com

First Call Analyst:
FCMN Contact:

Source: Becker Group

CONTACT: Nora Capers of Becker Group, +1-866-231-8328,
ncapers@beckergroup.com, Erin Barrier of GolinHarris, +1-213-438-8707,
ebarrier@golinharris.com, or Venue Contact: Lisa O'Keefe of Becker Group,
+1-866-231-8328, lokeefe@beckergroup.com

Web site:

http://www.beckergroup.com/
http://www.harrypotterexhibition.com/

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