Zenith Media in Agreement With Nielsen for Internet, Mobile Video and Out-of-Home Television Viewing Data

Zenith Media in Agreement With Nielsen for Internet, Mobile Video and Out-of-Home Television Viewing Data

'Follow the Video' Approach Includes First Subscription to Use New Out-of-Home Measurement Service From Nielsen and Integrated Media Measurement Inc.

NEW YORK, March 13 /PRNewswire/ -- The Nielsen Company and Zenith Media Services, Inc. today announced that Zenith will incorporate data from a broad suite of Nielsen measurement services into its advertising planning and ROI analyses, enabling it to offer unique insight into advertising performance across the "three screens" of television, Internet and mobile devices.

The agreement, which includes the first subscription to The Nielsen Out- of-Home Report, a service of Nielsen & Integrated Media Measurement Inc (IMMI), gives Zenith Media a comprehensive package of measurement-related planning and analytical tools.

The services being adopted by Zenith Media are all part of Nielsen's Anytime Anywhere Media Measurement (A2/M2) initiative, which was launched by Nielsen in response to the expansion of television programming to a variety of digital platforms. A2/M2 will allow Nielsen and its clients to "follow the video" to multiple media delivery systems, both inside and outside the home.

"We believe that it isn't about linear television anymore," said Peggy Green, Vice Chairman Zenith Media. "It is about following video content, content that can be viewed out of the home, on the net and on-mobile devices. We believe that Nielsen's skill in media research will help us understand the depth and breadth of audiences across multiple platforms. This is just one step we are taking to master the new world of video content."

"The rapid development of digital technology now allows people to watch television whenever they want, wherever they want and on whatever screen they want," said Sara Erichson, Executive Vice President, Client Services Nielsen North America. "Now more than ever, our clients need new tools to understand how people are consuming media so they can improve the effectiveness of advertising campaigns. We are delighted to work with Zenith Media, which, by availing themselves of this most comprehensive suite of services, will be at the cutting edge of advertising planning and analysis."

"Working in tandem with Nielsen, our technology and measurement system will let Zenith Media obtain data on consumer television viewing habits that was previously unavailable," said Tom Zito, chairman and CEO of Integrated Media Measurement Inc. "Zenith's use of the Nielsen/IMMI co-branded service will show how accurate out-of-home measurement data can help advertisers, broadcasters and content providers make better business decisions."

Among the Nielsen services being adopted by Zenith Media are:
1. Out of Home Measurement: Zenith Media is the first client to
subscribe to The Nielsen Out-of-Home Report, a service of Nielsen &
Integrated Media Measurement Inc (IMMI), which will launch
April 2008. This national service will give Zenith Media access to
an all-electronic cell-phone based service that provides metrics for
television viewing that occurs outside of the home in bars, hotels,
airports and other locations. The service will provide program,
time-period, and market break reports to help clients understand and
analyze the out-of-home audience.

2. Nielsen Online VideoCensus: Nielsen Online recently launched this
service to measure and identify the amount of television and other
video programming being viewed over the Internet. This syndicated
online video measurement service combines patented panel and census
research methodologies to provide an accurate count of viewing
activity and engagement paired with in depth demographic reporting.

3. Nielsen Mobile Audience Measurement: Nielsen Mobile is the world's
largest provider of syndicated consumer research and mobile audience
measurement for telecom and mobile media companies in the convergence
marketplace. Nielsen Mobile's reports on Internet, video, gaming,
audio, and advertising trends among mobile phone users are the
world's largest source of syndicated consumer research and mobile
audience measurement.

About Zenith Media, Inc.

Zenith Media USA, known as "The ROI Agency", is a leading media services agency in the US. Owned by Publicis Groupe SA, it is part of ZenithOptimedia Group which operates in 195 offices across 70 countries. Zenith Media USA is committed to delivering to clients the best possible return on advertising investment.

About Integrated Media Measurement Inc.

Integrated Media Measurement Inc. (IMMI) is the developer of an end-to-end media measurement system that links media exposure to consumer action. Using a mobile-phone-based digital monitoring system, IMMI tracks almost all media 24/7 and helps businesses evaluate the effectiveness of their advertising campaigns. IMMI is based in San Mateo, Calif. More information is available at www.immi.com.

About The Nielsen Company

The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com.

First Call Analyst:
FCMN Contact:

Source: The Nielsen Company

CONTACT: Gary Holmes of Nielsen, +1-646-654-8975,
Gary.Holmes@nielsen.com; or Bruce Goerlich of Zenith Media, +1-212-859-5114,
bruce.goerlich@zenithmedia-na.com; or Steve Honig of IMMI, +1-818-986-4300,
press@honigcompany.com

Web site:

http://www.nielsen.com/
http://www.immi.com/

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