Xenophile Media and Fresh TV receive International Interactive Emmy(R) Award nomination for Total Drama Island - Totally Interactive!

Xenophile Media and Fresh TV receive International Interactive Emmy(R) Award nomination for Total Drama Island - Totally Interactive!

Immersive, interactive summer camp environment for tweens created by Xenophile Media in association with Fresh TV for TELETOON

TORONTO, March 6 /PRNewswire/ -- Xenophile Media and Fresh TV have just received an International Interactive Emmy(R) nomination for their work on the world's first interactive animated reality show, Total Drama Island - Totally Interactive!

Developed to engage tween viewers of Fresh TV's Total Drama Island, a 26 episode animated series on TELETOON, Total Drama Island - Totally Interactive! is an immersive and dynamic online environment that lets viewers play along with the show and compete in fun summer camp challenges each week.

"Total Drama Island - Totally Interactive!, is a totally new concept that challenges the relationship between traditional and interactive entertainment," said Xenophile Media co-founder Thomas Wallner. "It's extremely rewarding to have Xenophile Media's work nominated again for an International Interactive Emmy(R). After winning an International Interactive Emmy(R) Award for the ReGenesis Extended Reality Game and a Primetime Emmy(R) Award for the Fallen Alternate Reality Game in 2007, this latest nomination proves that we continue to innovate and deliver compelling new story-telling platforms."

"Fresh TV is thrilled with this nomination on many levels. Successes like Total Drama Island - Totally Interactive! speak to our commitment to reach the tween and teen market via innovative, non-traditional channels," said Tom McGillis, Fresh TV President.

During each episode of Total Drama Island viewers were prompted to join their favourite characters at Camp Wawanakwa by going to http://tdi.teletoon.com/ on their computers. Players were able to customize their own avatars, hang out with characters from the show and play a new game each week based on the challenges that appeared in that week's episode on TV. By playing all 26 games, players were able to earn in-game currency called "marshmallows" and trade them in the Tuck Shop for desktop backgrounds or hip accessories like hats and glasses for their avatars. At the end of the series, the player with the highest score won a guest appearance for their avatar in the final broadcast episode of the show. Xenophile also created a downloadable mobile game based on the series.

"The success of Total Drama Island - Totally Interactive! is the result of solid collaboration with Fresh TV and a growing audience that wants to play across different media platforms," said co-founder Patrick Crowe. "Xenophile Media has become a leader in interactive entertainment by designing content that motivates viewers to engage TV programs in totally new way."

Total Drama Island and Total Drama Island - Totally Interactive! are distributed by Cake Entertainment.

About Xenophile Media

A two-time Emmy(R) Award-winning production company, Toronto-based Xenophile Media produces innovative cross-platform television, games and interactive content in drama, kids and documentary formats for broadcast clients from Disney to BBC.

Xenophile Media's award-winning Alternate Reality Games (ARGs) including the ReGenesis Extended Reality Game and the Fallen Alternate Reality Game have each won Emmy(R) Awards and also accrued a South by Southwest Web Award, two Gemini Awards, two Canadian New Media Awards and two Banff World Television Festival Awards.

Current Xenophile Media projects include xPod, an online game drama for the CBC series jPod, based on the best-selling Douglas Coupland novel and M.I. High - Whack the Mole!, an alternate reality game based on BBC's live action tween series M.I. High. For more information, visit www.xenophile.ca.

About Fresh TV

An award-winning family entertainment company on a mission, Fresh TV is obsessed with captivating the dynamic and elusive youth market. Powerfully connected to the interests, influences and enthusiasms of tween and teen audiences around the world, Fresh eats, sleeps and breathes to create television young people will love right now. Fresh also offers the world-class 2D and 3D production services of Elliott Animation located in Toronto. Visit www.freshtvinc.com for more information.

About Cake Entertainment

Cake Entertainment is a boutique distributor of distinctive international content for the children's, youth and family audiences, with a particular focus on animation. Visit www.cakeentertainment.com, or for information regarding international rights to Total Drama Island and Total Drama Island - Totally Interactive!, contact Genevieve Dexter at +44 (0) 20 7494 9104 or gdexter@cakeentertainment.com.

Source: Xenophile Media

CONTACT: Derek Baker, Porter Novelli Canada, (416) 422-7158,
derek.baker@porternovelli.com

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