Start the Day Off in Style with Memorex(R) iWake(TM) Clock Radio for the iPod(R) in New Vibrant Colors

Start the Day Off in Style with Memorex(R) iWake(TM) Clock Radio for the iPod(R) in New Vibrant Colors

Fashionable iPod accessory is the latest offering in Memorex's line of designer consumer electronics

CERRITOS, Calif., March 24 /PRNewswire-FirstCall/ -- Get out of bed in style with the Memorex(R) iWake(TM) clock radio for the iPod, now in fun, vibrant colors. Memorex, one of the most widely recognized names in the consumer electronics industry and a portfolio brand of Imation Corp. (NYSE:IMN), today added iWake designs in blue, purple and red metallic finishes to its fashionable line of consumer electronics.

(Photo:

http://www.newscom.com/cgi-bin/prnh/20080324/AQM504)

Sure to start anyone's day off right, the Memorex iWake clock radio coordinates with your own personal style and works with all iPod devices. Music lovers can wake to their favorite tunes -- whether from an iPod or the integrated AM/FM radio. The iWake clock radio features a white backlit LCD display, snooze function, wireless remote and universal dock to power and charge all iPod devices. It also utilizes SRS(R) sound enhancement technology for optimal playback. In addition to the lively new colors, the iWake also is available in sleek black and bright white.

"You need an alarm clock to help you get out of bed, but it's also a key element of your bedroom space and interior design," said Carla Pihowich, Memorex brand manager, Imation Corp. "The Memorex iWake clock radio, now in blue, purple and red metallic finishes, is not only an ideal complement to home decor, it also functions as a versatile alarm clock. The iWake connects consumers to their favorite music and offers another way for consumers to enjoy their iPod -- all in a chic design."

Pricing and Availability

The iWake Clock Radio for the iPod with fashion colors is now available Target stores nationwide for a suggested retail price (SRP) of $79.99. The original black and white iWake also is available for an SRP of $79.99.

Is it live or is it Memorex?(R)

Memorex is one of the most trusted and recognized consumer brands in modern marketing history. A portfolio brand of Imation Corp. (NYSE:IMN), Memorex is the market share leader in optical media and media accessories at retail and one of the best known names in the consumer electronics industry. Memory makers and memory keepers turn to Memorex for simple and stylish products that capture, save and share precious moments in music, video and pictures. Memorex reaches into millions of homes with optical and high-definition media and drives, media accessories, home audio and video equipment, MP3 players, digital picture frames, iPod(R) electronics accessories, and LCD televisions that are stylish and simple in form and function. For more information about Memorex, please visit http://www.memorex.com/.

Memorex, the Memorex logo, iWake, "Is it live or is it Memorex?", and Imation are trademarks of Imation Corp. and its subsidiaries. All other trademarks are property of their respective owners.

First Call Analyst:
FCMN Contact: bdallen@imation.com

Photo: NewsCom:

http://www.newscom.com/cgi-bin/prnh/20080324/AQM504
AP Archive:

http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Memorex

CONTACT: Jamie Ernst, +1-210-495-5757, jernst@brodeur.com, or Josie Lee,
+1-602-808-1162, jlee@brodeur.com, both of Brodeur for Memorex

Web site:

http://www.memorex.com/
http://www.imation.com/

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