Retirement Living TV Launches Distribution Deal With Verizon FiOS
Retirement Living TV Launches Distribution Deal With Verizon FiOS
Leading Fiber Optic Network and 55+ Network Enter Joint Launch Agreement
WASHINGTON, March 24 /PRNewswire/ -- Retirement Living TV (RLTV), the first network dedicated to people 55+, has announced that Verizon FiOS will fully distribute RLTV programming 24 hours a day, seven days a week beginning today, Monday, March 24, 2008 on Channel 216.
Verizon FiOS TV is a competitive alternative to cable or satellite, offering customers a wide choice of television services. It delivers hundreds of digital video and music channels, high-definition programming, video-on- demand content, an interactive programming guide and other customer-friendly features via the company's fiber-to-the-premises (FTTP) broadband network.
"Our partnership with Verizon is a critical component of our plans to expand current distribution throughout the U.S.," said Betsy Brightman, vice president of affiliate relations and distribution for RLTV. "It will allow us to continue offering our customers captivating and informative programming while inspiring viewers to explore the world around them. The 55+ audience rewards companies that respect and support them and we're proud that a partner like Verizon continues to be an industry leader by working with a network that's all about this demo."
In addition to the agreement, Verizon and RLTV will be launching jointly- run subscriber acquisition campaigns in key Verizon markets. These campaigns will be centered around Verizon's launch of RLTV with a focus on attracting the 55+ consumer. There will also be a joint effort to educate the 55+ market about the upcoming digital transition and the opportunities available to current non-subscribers.
About Retirement Living TV
Retirement Living TV (RLTV) is the only network dedicated to informing, involving and inspiring people 55+. Launched in September 2006, the network has all-original programming with established celebrities and journalists on topics spanning critical issues including health, lifestyle, finance and politics. RLTV is the expert in the field of aging, guided by an internationally recognized team of gerontologists and researchers. RLTV is seen in 30 million homes across North America on Verizon FiOS, DirecTV, Comcast and other video providers or by logging on to http://www.rl.tv/
About Verizon Communications, Inc.
Verizon Communications Inc. (NYSE:VZ) is one of the world's leading providers of communications services. Verizon has a diverse work force of more than 214,000 in four business units: Domestic Telecom provides customers based in 28 states with wireline and other telecommunications services, including broadband. Verizon Wireless owns and operates the nation's most reliable wireless network, serving 47.4 million voice and data customers across the United States. Information Services operates directory publishing businesses and provides electronic commerce services. International includes wireline and wireless operations and investments, primarily in the Americas and Europe. For more information, visit http://www.verizon.com/.
First Call Analyst:
FCMN Contact:
Source: Retirement Living TV
CONTACT: Kimberly Simmons, Media & Communications Manager of Retirement
Living TV, +1-443-430-8948, office, +1-443-841-5313, cell, ksimmons@rl.tv
Web site:
http://www.rl.tv/
http://www.verizon.com/
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