Rentrak Announces Expanded Agreement to be Time Warner Cable's On Demand Measurement Partner

Rentrak Announces Expanded Agreement to be Time Warner Cable's On Demand Measurement Partner

- Addition Increases Rentrak's Data Management To More Than 36 Billion Transactions Annually -

PORTLAND, Ore., March 11 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT), a leading provider of media measurement services, and Time Warner Cable (NYSE:TWC), the country's second largest provider of cable, entertainment and communications products and services, today announced that they have entered into a multi-year services contract to provide video-on-demand (VOD) measurement and analytical services.

Having secured agreements with all but one of the industry's major cable providers, Rentrak has established a reputation for efficient, accurate and customizable data and analytic tools across a variety of distribution outlets.

Processing more transactions annually than American Express, Rentrak now manages more than 36 billion transactions from more than 45 million set top boxes (STBs), 35,000 movie screens and 10,000 home video locations across North America and other countries around the world. No other company has established such an operational track record.

Time Warner Cable joins a comprehensive list of operators including Bresnan, Cablevision, Charter, Comcast, Insight Communications, Suddenlink, Verizon FiOS and WOW that have partnered with Rentrak to provide on demand content measurement and analytical information.

"Rentrak provides a variety of on demand and linear data solutions for 23 MSOs and more then 90 broadcast and cable networks," said Cathy Hetzel, President of Advanced Media & Information Division (AMID) at Rentrak. "No other company can replicate Rentrak's ability and experience tracking census level data and providing unparalleled insight that enables our partners to make intelligent business decisions."

Rentrak has built a framework of software modules designed to quickly process and report on vast amounts of data, in hundreds of formats, from thousands of different sources in real time which allows the company to process billions and ultimately trillions of transactions every year.

About OnDemand Essentials(TM)

OnDemand Essentials, a service of Rentrak's Advanced Media & Information Division, provides cable operators, content providers (including broadcast/cable networks, studios) and advertisers with a transactional tracking and reporting system to view and analyze on demand content. The product is an extension of Rentrak's Essentials suite of business intelligence products customized for the entertainment industry. OnDemand Essentials clients have password protected, near real-time, Web browser-based 24/7 access to on demand consumer usage data at various access levels based on business and privacy rules. A sophisticated toolset aggregates and reports data across multiple vendors in one easy to use report system. Clients using the OnDemand Essentials system are able to instantly analyze and interpret their own business data to program and promote more effectively by identifying trends, as well as track their performance against the broader business sector in which they operate.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail, advertising and manufacturing industries. The company's Entertainment Essentials(TM) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate Web site at http://www.rentrak.com/.

Contacts: Sallie Olmsted/Amanda Bartz
Rentrak Corporation
310/854-8124/8151

First Call Analyst:
FCMN Contact:

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, or Amanda Bartz,
+1-310-854-8151, both of Rentrak Corporation

Web site:

http://www.rentrak.com/

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