Omnicom Media Group Subscribes to TiVo's Stop||Watch(TM) Audience Research Service

Omnicom Media Group Subscribes to TiVo's Stop||Watch(TM) Audience Research Service

ALVISO, Calif., March 5 /PRNewswire-FirstCall/ -- TiVo Inc. (NASDAQ:TIVO), the creator of and a leader in advertising solutions and television services for digital video recorders (DVRs), today announced that Omnicom Media Group has purchased a subscription to TiVo's Stop||Watch(TM) ratings service. The Group's full service media companies, OMD, PHD, and Prometheus Media Services, will use the comprehensive, second-by-second DVR audience behavioral data to help their clients better understand Live and Timeshifted audience viewing habits and the effectiveness of ad campaigns.

"DVRs are changing the television advertising playing field," said Michael Atkin, Director of Media Research, OMD. "Having the ability to analyze second-by-second snapshots of audience viewing habits provides a clear advantage to our clients and can significantly impact the business and creative elements of a marketing campaign. TiVo's Stop||Watch(TM) service allows us to better evaluate program and commercial DVR viewing habits at the most granular level possible, which, in turn, helps us determine ROI for media investments and enables us to better understand what is resonating with our clients' target audiences and what needs retooling."

OMD, PHD and Prometheus can utilize the TiVo Stop||Watch(TM) ratings service to access an anonymous sample of 20,000 TiVo households to research and analyze viewer behavior on an unmatched second-by-second basis. The data is offered via an easily sortable database designed to track the specific viewership for nationally run programs and advertisements in both a Live and Timeshifted viewing context.

Todd Juenger, Vice President & General Manager, TiVo Audience Research & Measurement said, "We are very delighted that Omnicom Media Group, one of the largest and most innovative media companies in the world, recognizes the tremendous value that TiVo is bringing to the market. TiVo's audience research service has quickly emerged as a 'must have' for all media industry participants trying to solve significant strategic challenges in the age of the DVR."

Additionally, TiVo's advertising sales team will work with OMG to help them bring their clients the most up to date opportunities available on TiVo's interactive DVR platform.

TiVo Stop||Watch(TM) ratings service data is derived from a daily, aggregate, anonymous, stratified random sample of 20,000 TiVo units -- from which the second-by-second "clickstream" of behavior and viewership is collected and assessed. The Stop||Watch(TM) service includes data for: Total Viewing, Live Viewing, Timeshifted Viewing (less than 1 hour, 1-6 hours, 6-24 hours, 24-48 hours, 2-7 day, and 7-14 day delay), Program Ratings, Commercial Ratings and a Commercial Viewership Index. The Stop||Watch(TM) service uses ad occurrence data from TNS Media Intelligence to identify commercial spots. For more information on the TiVo Stop||Watch(TM) ratings service, visit https://stopwatch.tivo.com/.

Additional subscribers to TiVo's Stop||Watch(TM) service include: NBC Universal, CBS Corporation, The Interpublic Group, Starcom, Carat USA, MPMA, Crispin Porter + Bogusky, Media IQ and Euro RSCG New York.

About TiVo Inc.

Founded in 1997, TiVo (NASDAQ:TIVO) pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers and our website, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its DVR service features into the set-top boxes of mass distributors. TiVo's DVR functionality and ease of use, with such features as Season Pass(TM) recordings and WishList(R) searches and TiVo KidZone, have elevated its popularity among consumers and have created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo's DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features, such as TiVoToGo(TM) transfers and online scheduling, TiVo is expanding the notion of consumers experiencing "TiVo, TV your way. (R)" The TiVo(R) service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience research measurement.

TiVo, 'TiVo, TV your way.' Season Pass, WishList, TiVoToGo, Stop||Watch, and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. or its subsidiaries worldwide. (C) 2008 TiVo Inc. All rights reserved. All other trademarks are the property of their respective owners.

About Omnicom Media Group:

Omnicom Media Group is the media division of Omnicom Group Inc. Its businesses include leading media service companies OMD Worldwide and PHD Network, as well as a number of specialized companies in areas including search engine marketing, branded content production, asset barter, out-of-home media, insert media and discount newspaper. Omnicom Group Inc. (NYSE:OMC) (http://www.omnicomgroup.com/) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, media, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

First Call Analyst:
FCMN Contact: MLopes@sloanepr.com

Source: TiVo Inc.

CONTACT: Michael Boccio For TiVo, Inc., +1-212-446-1867,
mboccio@sloanepr.com

Web site:

https://stopwatch.tivo.com/
http://www.omnicomgroup.com/

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