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International Entertainment News

Monday, March 10, 2008

Myxer Announces Free, Expanded Mobile Music Toolkit for Indie Bands/Labels

Myxer Announces Free, Expanded Mobile Music Toolkit for Indie Bands/Labels

Providing an Easy, No-Cost Way to Promote Music to Millions

AUSTIN, Texas, March 10 /PRNewswire/ -- South by Southwest -- Myxer, the leader in free, ad-supported mobile content, today announced its Mobile Music Toolkit for Indie bands and labels. The Toolkit allows any band to share and promote their content to Myxer's audience of over 6 million college students and teenagers, as well as with the band's current fan base. Bands can share their songs, photos and videos with their fan's mobile phones as ringtones, wallpapers and mobile videos. They can also provide fans with access to their content directly from their mobile phone, their MySpace music page or website, or from Myxer's catalog, at http://www.myxer.com/.

The Mobile Music Toolkit includes:

* New MyxerTags. MyxerTags are the easiest way for a band to deliver
ringtones and other mobile content directly from their own website,
MySpace profile or blog. Bands can simply copy and paste html code
from Myxer's website to their site. And since this html code is
displayed on each ringtone page, fans can also easily post and share
their favorite bands' ringtones on their own web pages.
* MyxerCodes. MyxerCodes are short, recognizable text message codes
that give fans easy access to mobile content and artist information
directly from their phones, or from the web. Artists and bands can
create personalized MyxerCodes so fans and friends can text
'BandName' to MYXER or go directly to http://www.myxer.com/BandName.

* FanLists. Myxer's new and improved Fanlists (now with a very
convenient way to join from one's mobile phone) are a great way for
an audience to connect with their favorite bands. By joining a
band's Fanlist, fans can get updated concert information, new
releases, or other messages on their mobile phone.
* Pick of the Day. Every day Myxer chooses a piece of content from
their catalog to be the Pick of the Day. The Pick of the Day is
displayed on Myxer's front page and the exposure for the band chosen
results in several thousand mobile downloads of their content that
day.
* Sell Mobile Content. Bands can choose to give away their mobile
content as part of their promotional efforts or set retail prices.
Myxer provides instant access to detailed reports so bands can view
their mobile download activity.


"We started Myxer with the mission of giving a mobile voice to Indie bands, and have grown today to allow any content owner -- whether a big brand, consumer or content provider -- to easily and freely deliver their online content to millions of mobile consumers," said Myk Willis, Founder and CEO, Myxer. "We're happy today to announce our expanded Mobile Music Toolkit to Indie artists and labels in the hopes they will continue to promote and share their content with fans and music lovers everywhere."

Myxer's users are now actively downloading over 15 million pieces of mobile content each month. There are currently over 300,000 ringtones, wallpapers, videos and games available for free on the ad-supported Myxer website, from over 15,000 content providers, including over 13,000 Independent Artists.

For more information on how to start using Myxer's free Mobile Music Toolkit, go to http://www.myxer.com/ and click on 'Share and Sell" or visit Myxer at South by Southwest at booth (#219). You can also check out the many Myxer bands performing throughout SXSW (a listing of all Myxer bands performing is available at their booth) or get a free sample of one of Myxer's ringtones by texting "SCOTTWEST" (Myxer artist Scott West -- performing at the show) to "69937" (MYXER).

About Myxer

Myxer, with over 6 million mobile users, more than 15 million mobile downloads a month, and a catalog of over 300,000 ringtones, wallpapers, games and videos, is the largest and fastest growing site for free ad-supported mobile content. At http://www.myxer.com/ there are no hidden costs, no subscription fees and no surprises. For content providers, advertisers and consumers, Myxer's mobile platform enables radically simple and quick delivery of content or customized ad campaigns, regardless of the service provider or mobile device being used.

Myxer and the Myxer logo are trademarks of Myxer Inc.

First Call Analyst:
FCMN Contact:


Source: Myxer Inc.

CONTACT: Kathy Van Buskirk, +1-720-771-7651, Kathy@signalrockcomm.com,
for Myxer

Web site:

http://www.myxer.com/


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