MOG Rocks SXSW: Celebrity Interviews! Parties! News! Oh, My!

MOG Rocks SXSW: Celebrity Interviews! Parties! News! Oh, My!

MOG Debuts Two Exclusive Video Interviews With Michael Stipe and Lou Reed

BERKELEY, Calif., March 12 /PRNewswire/ -- Beginning today, MOG (http://mog.com/), a network of thousands of music blogs powered by industry-leading music discovery technology, will be giving music fans an insider's view of the SXSW Music Festival in Austin, TX. From the first video interview with Michael Stipe in support of Accelerate to video of the historic meeting of two rock legends -- Lou Reed and Perry Farrell -- MOG is the hippest place to find exclusive SXSW news reported from the fans themselves.

Ground zero for the MOG SXSW experience is http://mog.com/indiepixie, the MOG page of Indiepixie (aka Faith-Ann Young), one of MOG's most prolific and popular MOGGERS (aka MOG users). Tune into Indiepixie's MOG page to see:

-- Indiepixie conducting THE FIRST video interview with Michael Stipe for
REM's latest album, Accelerate. Go directly to

http://mog.com/indiepixie/blog_post/149263 to see excerpts of the Stipe
interview where he discusses:
-- The new REM album, Accelerate, to be released in April
-- The band
-- Love and how the media handled him "coming out"
-- The presidential election, the candidate he is supporting, and why

-- Exclusive video from Lou Reed's Berlin film screening after-party
-- On March 12, see Perry Farrell and Lou Reed meet for the first time
and witness the historic interview that ensues as Perry questions
Lou about Berlin, his new film by Julian Schnabel, his music, and
more

-- Other interviews slated with the Von Bondies' Jason Stollsteimer, My
Morning Jacket's Jim James and more ...

-- Daily news reports and updates

"SXSW is a circus all on its own -- but sitting across from Michael Stipe while he's sipping an espresso and chatting with him about sex toys, song-writing, and his buddies in U2 -- it's any music journalist and fan's dream," says Indiepixie aka Faith-Ann Young.

Fellow MOGGER, Charley Rogulewski, will also be chronicling the latest news live from SXSW at http://mog.com/Charley_Rogulewski.

"Since we launched our public beta in July 2006, MOG has provided the ultimate tools for expressing yourself as a musical human being," said David Hyman, MOG's founder and CEO. "The result is a world-class online music destination created by MOG's passionate community of music lovers. MOG wouldn't be the same without MOGGERS like Indiepixie and we can't wait to see SXSW through her eyes and ears."

MOG will be sponsoring Lou Reed's Berlin Film Screening After-Party on Wednesday March 12 from 4-7 pm CT at Pangaea (409 Colorado, Austin, TX). With an unconfirmed live performance by Lou Reed himself and confirmed performances by The Raveonettes and The Black Angels, this is a party not to be missed. Other performances will include Middle Class Rut, Paper Route, and What Laura Says Thinks and Feels.

MOG's CEO, David Hyman, moderated a panel on the future of Internet radio on Tuesday March 11 at the SXSW Interactive festival (room 10). The panel, entitled "FM 2.0: The Future of Internet Radio," explored the positive and negative aspects of entering and staying in the Internet radio space, discussed how to make independent Internet radio work financially, and provided expert opinion on the future of Internet radio. The panel featured panelists from Pandora, Rhapsody America, KCRW, and WIRED magazine.

About MOG

MOG (http://mog.com/) is a network of thousands of music blogs created by a passionate community of music lovers and powered by cutting edge filters that make it ridiculously easy to find the music, videos, news and reviews that match your musical taste. Completely free, MOG was started by David Hyman, former CEO of Gracenote, former SVP-Marketing at MTV Interactive, and self-proclaimed music freak. MOG, which has raised $3.2 million dollars in Angel funding to date, was founded in June 2005 and is headquartered in Berkeley, CA. MOG launched its public beta July 2006. For more information go to http://www.mog.com/.

First Call Analyst:
FCMN Contact:

Source: MOG

CONTACT: Dana Smith of Dadascope Communications, +1-510-524-2066,
mobile, +1-510-682-3141, dana@dadascope.com, for MOG

Web site:

http://www.mog.com/

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Profile: intent