Lead User Sought: Test the Carl Zeiss Cinemizer Free of Charge

Lead User Sought: Test the Carl Zeiss Cinemizer Free of Charge

Applicants From the US can Now Register Online

OBERKOCHEN, Germany, March 13/PRNewswire/ -- Carl Zeiss, one of the world's leading providers of optical solutions, is
introducing its first video eyewear onto the US market. Using the cinemizer,
you can create a genuine cinema feel while watching videos on mobile players,
even when travelling by train or plane. The glasses simulate a display at a
distance of two meters, equal in size to a 45-inch screen. To tailor and
further develop the product as closely as possible to customers' needs, Carl
Zeiss has launched a lead user campaign. During the first few weeks, over
3,000 people have applied to test the product in Germany. Now, video fans
from the US can also register at http://www.zeiss.com/cinemizer.

iPod, multimedia or DVD player required

Only one condition must be met when registering: testers need a
video-compatible iPod, another portable video player, a DVD player or a games
console. Carl Zeiss will select the lead users from among the applicants, who
can then test the cinemizer for 14 days free of charge, and submit their
verdict using a questionnaire.

"The great success of the lead user campaign in Germany has spurred us on
to repeat the offer in the US. Users can test the product at their leisure
before buying, and provide valuable feedback", states Andreas Klavehn,
Marketing Manager for the cinemizer. "In the US, platforms such as iTunes
offer considerably more films for rent and purchase. For cinemizer users,
this means endless opportunities to select films."

Cinema feel while on the move

The brainchild of the FROG design studio, the cinemizer projects videos
on portable players before your very eyes - and features the renowned Carl
Zeiss visual quality. Using individual adjustment options, all users can
savour unparalleled image quality and a flawless listening experience. In
addition, spectacle wearers can adjust the cinemizer to a prescription of
-3.5 to +3.5 dioptres separately on both sides, and the earpieces and
speakers are also adjustable.

Optimized for iPod with video and compatible with (almost) all
other players

The cinemizer has been optimized for use with all iPod models featuring a
video function. The package comes complete with holding clips for different
iPods. Using the iPod connector, users can plug in their iPod easily without
an extra cable for the battery box on the video eyewear, and continue
watching when the iPod batteries are low. You can also use the cinemizer with
other mobile video players or games consoles. All you need is a cable with a
4-pin, 3.5mm A/V jack to plug it into the battery box of the cinemizer.

Availability

The cinemizer is set to appear in the US during the second
quarter of 2008.

Further information and images are available at
http://www.zeiss.com/cinemizer.

Carl Zeiss is a leading international group of companies operating
worldwide in the optical and opto-electronic industry. Carl Zeiss AG is
headquartered in Oberkochen, Germany. The business groups are generally
ranked first or second in the strategic markets of medical and research
solutions, industrial solutions und lifestyle products. They offer products
and services for biomedical research and medical technology, as well as
system solutions for the semiconductor, automotive and mechanical engineering
industries. Planetariums and high-quality consumer goods such as camera
lenses and binoculars carry the ZEISS name to millions of people around the
world.

In fiscal year 2006/07 (ended 30 September), the Carl Zeiss Group, which
is wholly owned by the Carl Zeiss Foundation, generated revenues totaling EUR
2,604 million. The Carl Zeiss Group has approximately 12,300 employees,
including about 4,300 outside Germany. It is directly represented in more
than 30 countries and operates production facilities in Europe, America and
Asia. The eyeglass business operates as Carl Zeiss Vision International GmbH
and is the number two eyeglass provider in the world. This company is owned
equally by Carl Zeiss AG and a private equity company. Further information is
available at www.zeiss.de.

Contact:

Silke Schmid, Carl Zeiss AG
Corporate Communications
73446 Oberkochen
Phone: +49-(0)7364-20-8208
Fax: +49-(0)7364-20-3122
Mobile: +49-(0)175/-584-9268
Email: s.schmid@zeiss.de

Internet: http://www.zeiss.de/presse

Source: Carl Zeiss AG

Contact: Silke Schmid, Carl Zeiss AG, Corporate Communications, 73446 Oberkochen, Phone: +49-(0)7364-20-8208, Fax: +49-(0)7364-20-3122, Mobile: +49-(0)175-584-9268, Email: s.schmid@zeiss.de

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