PunkTV.ca to Stream Linkin Park's 'Shadow of the Day' Documentary Leveraging Itiva's Hybrid Network Technology

PunkTV.ca to Stream Linkin Park's 'Shadow of the Day' Documentary Leveraging Itiva's Hybrid Network Technology

PunkTV.ca Expands Partnership with Warner Music Canada and Itiva to Meet the Changing Needs of a Massive Online Audience for Videos

PALO ALTO, Calif., Jan. 9 /PRNewswire/ -- PunkTV.ca (http://www.punktv.ca/) today announced plans to feature the 22-minute Linkin Park Documentary "Making of Shadow of the Day" powered by the video delivery technology of Itiva Networks. The making of documentary will be showcased in TV quality video over the Internet and will be accompanied by a text interview. Users can watch a vast range of modern rock videos and entertainment shorts at PunkTV.ca seamlessly delivered by Itiva's hybrid Content Delivery Network (CDN).

PunkTV.ca is intent to expand its fan-base through a unique delivery technology that includes a peer-to-peer component enabling massive scalability to a global audience and results in enormous capital efficiencies and delivery savings. PunkTV.ca has utilized the momentum garnered from its relationship with Itiva to secure delivery deals with labels including Warner Music Canada.

"Securing releases like the Linkin Park documentary video are part of the core focus of our branding strategy; to deliver quality videos from artists at no cost to viewers," said Dixon Christie, CEO and publisher of PunkTV.ca. "We are grateful to Warner Music Canada to be able to feature this single and feel that it provides a worthy showcase for Itiva's video streaming capabilities."

"PunkTV.ca is a leading example of a new generation of websites that feature various forms of media from text interviews with our bands to CD reviews, radio and now to streaming video in high quality," said Adam Gonshor, Digital Marketing Representative for Warner Music Canada. "PunkTV.ca has created considerable interest with their site and the new video streaming solution."

"PunkTV.ca has laid out plans for video announcements through January and the strategic alliances with labels and publicists that they have undertaken have all the markings of a successful campaign," says Jay Mejia, Vice President of Public Relations for Itiva Networks. "We're pleased that Itiva is contributing to PunkTV.ca's ongoing momentum to reach new global audiences for cutting-edge artists and their music."

About PunkTV.ca

PunkTV.ca is a Canadian owned company headquartered in Edmonton, Alberta with hosts in Vancouver, Montreal, Calgary, Toronto, Los Angeles, New York and Australia. PunkTV.ca has amassed international appeal with users from Canada to USA to Czech Republic to the United Arab Emirates. PunkTV.ca has over 10,000 assets including text interviews, radio, videos and photos and manages it all with cutting edge CMS and PHP technologies. PunkTV.ca has created a niche, street savvy market for fans of modern rock with critical acclaim and industry support. Their plans include what they call, "drop streaming solutions", consultancy, web products, and will be offering premium subscription and pay per view models in the first quarter of 2008.

About Itiva Networks

Itiva Networks, headquartered in Palo Alto, California, is the first cost-effective Video Content Delivery Network (vCDN). The Itiva Delivery Network is widely scalable and efficient, allowing delivery of DVD or HD quality content to mass audiences in a cost-effective manner. Itiva's unique hybrid CDN technology increases bottom line revenue for leading media companies and enables new business models in the rapidly escalating content delivery market. Itiva's video streaming and download services are now commercially available. For more information, visit http://www.itiva.com/

First Call Analyst:
FCMN Contact:

Source: Itiva Networks

CONTACT: Adam Gonshor of Warner Music, +1-416-491-5005, ext. 83016,
Adam.Gonshor@WarnerMusic.com; or Dixon Christie of PunkTV.ca, +1-780-914-8747,
dixon@punktv.ca; or Jay Mejia of Itiva Networks, +1-650-330-1300, ext. 202,
jaymejia@itiva.com

Web site:

http://www.itiva.com/
http://www.punktv.ca/

NOTE TO EDITORS: Dixon would love to talk about PunkTV.ca's exciting new streaming video technology and is available for interview or comment.

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