Honda, Fox and MySpace Search for the Next Marching Band Star

Honda, Fox and MySpace Search for the Next Marching Band Star

SELECTED FROM HISTORICALLY BLACK COLLEGE AND UNIVERSITY BANDS

WINNER RECEIVES ONCE-IN-A-LIFETIME MUSIC INTERNSHIP/IMMERSION PROGRAM AT STUDIO LOT IN LOS ANGELES

LOS ANGELES, Jan. 14 /PRNewswire/ -- American Honda Motor Co., Inc., and Fox Entertainment Group (FEG) have come together to announce a unique partnership via MySpace for the 2008 Honda Battle of the Bands, designed to directly reach students at America's Historically Black Colleges and Universities (HBCUs).

The FOX MUSIC EXPERIENCE* is a first-of-its-kind music internship/immersion program to be based at the Twentieth Century Fox studio lot in Los Angeles. In a rare collaboration between Honda, FEG's Diversity Development Department and Fox Interactive Media subsidiary MySpace, a custom marching band community site was recently launched. At http://www.myspace.com/hondabattleofthebands, marching band fans were asked to vote for their favorite marching band from the 10 HBCUs participating in the Honda Battle of the Bands event.

On January 26 at the Georgia Dome, a single, talented student-musician from the winning institution, as selected by that band's director, will be awarded an all-expense paid trip to Los Angeles to be part of the FOX MUSIC EXPERIENCE, where he or she will:

* Personally meet with the President of Fox Music
* Enjoy a private tour of the Fox movie studio lot
* Intern with a film, television and MySpace executive
* Experience television, film and music production first-hand
* Participate in a Fox entertainment industry immersion program

The 6th annual Honda Battle of the Bands, being held Sat., Jan. 26th at the Georgia Dome in Atlanta, will showcase 10 top HBCU marching bands and their dynamic, high-stepping performances before nearly 68,000 enthusiastic friends, fans, alumni and students.

"The HBCU Marching Bands inspire us to form alliances and build teams as we work to improve this program every year. We are proud to unite with Fox Entertainment Group and MySpace to help give HBCU graduates a real world experience that opens doors of opportunity in Hollywood," said Barbara Ponce, Manager of Corporate and Diversity Advertising for American Honda Motor Co., Inc.

"Fox Entertainment Group is pleased and honored to sponsor the FOX MUSIC EXPERIENCE in collaboration with Honda. This innovative immersion internship for a top marching band member perfectly fits our goal of enhancing opportunities for students of color throughout our companies, and the entertainment industry," said Mitsy Wilson, Senior Vice President, Fox Diversity Development. "Our executives at Fox's music, film, television and MySpace divisions look forward to meeting and working with the talented individual who emerges from the online polling. We've crafted a 'once-in-a-lifetime' experience that we hope will be truly life-altering."

Adds Robert Kraft, President of Fox Music: "We're excited to partner on the FOX MUSIC EXPERIENCE, to be awarded at the 2008 Honda Battle of the Bands. We are dedicated to mentoring students interested in pursuing careers in film music, and look forward to sharing the many facets of our industry. If you can make it to the Georgia Dome, you might just have what it takes to make it in the movie business. We can't wait to meet the lucky student. Good luck!"

*The FOX MUSIC EXPERIENCE is open to Honda Battle of the Bands Invitational Showcase Bands/Band Members only. For more information, please visit http://www.myspace.com/hondabattleofthebands, and http://www.fox.com/diversity.

About Fox Entertainment Group

Fox Entertainment Group (FEG) is a unit of News Corporation (NYSE:NWS)(NYSE:NWS.A). It is principally engaged in the development, production and worldwide distribution of feature films and television programs, television broadcasting and cable network programming. The Company's studios, production facilities and film and television library provide high-quality creative content, and the Company's broadcasting and cable networks provide extensive distribution platforms for the Company's programs. Fox Digital Media is a division of FEG dedicated to setting distribution strategy and licensing programming from all FEG divisions to new, digital outlets.

About American Honda Motor Co., Inc.

American Honda Motor Co., Inc., was founded in 1959 as the U.S. sales and marketing subsidiary of Honda Motor Co., Ltd. Honda currently produces automobiles, motorcycles, all-terrain vehicles, personal watercraft, lawn mowers and engines at its ten major U.S. manufacturing operations, using domestic and globally sourced parts. Honda's long-term commitment to the HBCUs was first made more than 18 years ago when it established the Honda Campus All-Star Challenge, a program designed to showcase the academic gifts and prowess of HBCU students. For more information on the Honda Battle of the Bands, visit http://www.hondabattleofthebands.com/.

First Call Analyst:
FCMN Contact:

Source: American Honda Motor Co., Inc.

CONTACT: Ronald E. Childs of Flowers Communications Group,
+1-312-228-8807, for American Honda Motor Co., Inc.; or Jerry Jacobsen of Fox
Entertainment Group, +1-310-369-2607

Web site:

http://www.hondabattleofthebands.com/
http://www.fox.com/

-------
Profile: intent