Grammy(R), Oscar(R) and Emmy(R) Winners Join Lifetime Networks' Award-Winning Nonpartisan Every Woman Counts Campaign

Grammy(R), Oscar(R) and Emmy(R) Winners Join Lifetime Networks' Award-Winning Nonpartisan Every Woman Counts Campaign

Star Power Includes Country and R&B Artists and Notables from Film and Television

- Halle Berry, Mary J. Blige, Mary Hart, Jodie Foster, Patti LaBelle and Reba McEntire Among Celebrities Encouraging Women to Speak Out on Key Issues, Register and Vote, and Run for Office -

- PSAs and Vignettes Debuting This Month to Air Throughout Election Season on Lifetime Networks and myLifetime.com -

NEW YORK, Jan. 16 /PRNewswire/ -- While the presidential candidates are out stumping for votes, celebrities are joining Lifetime Networks' Every Woman Counts campaign, now in its fifth presidential election cycle. Kicking off this month and airing on the #1 and #2 television networks for women -- Lifetime and Lifetime Movie Network (LMN) -- and on myLifetime.com through Election Day, celebrities are using their voices to encourage women to vote and to draw attention to issues of significance to women that are often lost in the frenzy of horserace campaign coverage.

Queen Latifah inaugurated the campaign by recording spots during her "The Trav'lin' Light" concert tour asking women across the country to complete the sentence, "If I Were President, I would ..." Now celebrities are getting a turn to answer the question, and Halle Berry, Mary J. Blige, Nikki Blonsky, Andrea Bowen, Yaya DaCosta, Fran Drescher, Jodie Foster, Daisy Fuentes, Chelsea Handler, Rachael Harris, Mary Hart, Angela Kinsey, Patti LaBelle, Ricki Lake, Joanna Levesque, Kelly Lynch, Monet Mazur, Reba McEntire, Alyssa Milano, Mya, Holly Robinson Peete, Elizabeth Pena, Annie Potts, Emmy Rossum, Molly Shannon, Michelle Trachtenberg, and the cast of Lifetime's hit drama "Army Wives" (Catherine Bell, Brigid Brannagh, Wendy Davis, Kim Delaney and Sally Pressman) have taped PSAs urging women to speak out and vote.

Celebrities' presidential platforms range from the serious -- "If I Were President, I would ... guarantee that every kid in America is well fed and well educated," to the comical -- "If I Were President, I would ... institute free shoe Friday, everyone gets a free pair of shoes."

"We are so grateful to these women who are passionate about our future for lending their time and voice to this campaign. This is an unprecedented election in so many ways. In fact, our recent poll showed that more than 60 percent of women believe that voting in this election is more important than ever before. We hope these PSAs will get more women engaged in the political process by voting, speaking up and running for public office," said Meredith Wagner, Executive Vice President, Public Affairs, Lifetime Networks.

In addition to the celebrities, Lifetime will interview political candidates, thought leaders, viewers and visitors at myLifetime.com with the goal of collecting one million responses to "If I Were President, I would ..." on-camera, online and on postcards at grassroots events throughout the year. The answers will be shared with the presidential candidates, nonprofit organizations, and the media, and ultimately will be delivered to the newly elected leaders in the White House and the Capitol in January 2009.

First launched in 1992 and now in its fifth presidential election cycle, Every Woman Counts is the only public service campaign dedicated to encouraging women to speak out on the issues they care about most, vote and run for office. For the first time, the 2008 Every Woman Counts initiative will leverage the power of the #1 and #2 television networks' for women -- Lifetime and Lifetime Movie Network (LMN) -- and include the most extensive on-air programming, digital content and grassroots efforts to date. To expand the effort and reach women everywhere they live, work and play, Lifetime launched the first-ever Every Woman Counts media and advocacy coalition in partnership with REDBOOK, CosmoGIRL!, Marie Claire, celebrities, experts and hundreds of women's nonprofit organizations representing more than 15 million women from all sides of the political spectrum, including American Association of University Women, Business and Professional Women/USA, Independent Women's Forum, League of Women Voters, National Organization for Women, RightNOW!, and many others.

LIFETIME is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. LIFETIME Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital (including myLifetime.com) are part of LIFETIME Entertainment Services, a 50/50 joint venture of The Hearst Corporation and The Walt Disney Company.

First Call Analyst:
FCMN Contact:

Source: Lifetime Networks

CONTACT: Geralyn Lucas of Lifetime Networks, +1-212-424-7066,
lucas@lifetimetv.com

Web site:

http://www.lifetimetv.com/
http://mylifetime.com/

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