CBSSports.com Ends 2007 on a Traffic Streak; Starts 2008 with a Site Redesign
CBSSports.com Ends 2007 on a Traffic Streak; Starts 2008 with a Site Redesign
Increased emphasis on user's favorite teams and fantasy sports; Members now have the ability to create their own sports blog
Site ends 2007 with a streak of nine consecutive months dominating the "loyalty" metrics
FORT LAUDERDALE, Fla., Jan. 15 /PRNewswire/ -- CBSSports.com, a leading Internet sports media service and part of CBS Interactive, today launched the final version of a redesign of their flagship service that began in August of 2007 with the name change to CBSSports.com. Since that point, CBSSports.com has undergone a series of site design upgrades that were implemented to highlight user's favorite teams, fantasy sports and give members the opportunity to not only interact more with one another but also contribute content to the service.
The completion of the redesign to CBSSports.com comes as the site is in the midst of an unprecedented streak in the "loyalty" metrics; visits per person and minutes per person. Specifically, according to Nielsen//NetRatings, December 2007 marked the ninth consecutive month that CBSSports.com has finished first among all major sports sites in both visits per person and minutes per person.
"The version of CBSSports.com that was unveiled this morning is the culmination of a number of gradual and subtle improvements to our service that when taken as a whole represent the largest redesign the site has ever undergone," said Jason Kint, Senior Vice President and General Manager of CBSSports.com. "The increased focus on what our users have shown to be most interested in; their favorite teams, fantasy sports and having the ability to contribute their opinion should help CBSSports.com continue to lead our competition in the engagement statistics."
The highlight of the latest version of CBSSports.com is that select members now have the ability to create their very own sports blog on the site. Entries to the blogs that attain a high rating from the CBSSports.com Community have the opportunity to be posted on the CBSSports.com homepage, alongside works by veteran sports writers such as Scott Miller (MLB), Dennis Dodd (CFB) and Pete Prisco (NFL). Only All-Star and Superstar members* of the CBSSports.com Community will be allowed to create their own sports blog.
In addition to the redesign of CBSSports.com, the CBS Sports Store (CBSSportsStore.com) has also undergone changes to give it a new look and feel. With wider and cleaner pages consistent with CBSSports.com, the newly revamped CBS Sports Store has an improved navigation with rollover functionality that will allow sports fans to easily browse and select from a great assortment of licensed gear and event gear for their favorite team or player.
In December 2007, CBSSports.com recorded 7.5 visits per person, the ninth consecutive month they have led that category among major sports sites. Additionally, in December 2007, CBSSports.com recorded a total of just over 58 minutes of site consumption per person, the tenth consecutive month they have led that category among major sports sites. (Nielsen//NetRatings home and work panel, December 2007)
*After registering as a CBSSports.com Community member, users can begin the process of developing a reputation on the site with activities such as contributing to the message boards of their choice, connecting with other users, participating in fantasy games and by the overall frequency of their behavior.
All members begin as "Amateurs" and depending on their activity ascend to "Rookie", "Pro", "All-Star" and eventually to the realm of the "Superstar" member. All-Star and Superstar members represent the top 20% of all CBSSports.com Community users and as such are awarded special rights and privileges on the site such as the ability to create their own blog.
About CBSSports.com
CBSSports.com is at the leading edge of media companies providing Internet sports content, Fantasy sports and e-commerce. In addition to its flagship service, the company publishes the official sports site of the NCAA. CBSSports.com is a member of the CBS family and a part of CBS Interactive. For more information about CBSSports.com and for the latest sports news, scores and expert analysis, please visit cbssports.com.
More information about CBS and its businesses is available at www.cbscorporation.com.
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Source: CBSSports.com
CONTACT: Alex Riethmiller, CBSSports.com, +1-954-489-4000 ext. 7535 or
ariethmiller@cbs.com
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posted by EntertainmentNews @ 11:28 AM
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