Borders(R) Announces New 'Dream Reward' Contest; Winner to Attend the 50th Annual GRAMMY(R) Awards

Borders(R) Announces New 'Dream Reward' Contest; Winner to Attend the 50th Annual GRAMMY(R) Awards

'Ultimate GRAMMY(R) Trivia Challenge' Sweepstakes Prize Includes Admission to the Pre-GRAMMY Talent Rehearsal, the GRAMMY Awards Ceremony and the Official GRAMMY Celebration After-Party

ANN ARBOR, Mich., Jan. 2 /PRNewswire-FirstCall/ -- Beginning today, Borders Rewards members can enter Borders "Dream Rewards" sweepstakes for a chance to win a four-day trip for two to the 50th Annual GRAMMY(R) Awards on Feb. 10 in Los Angeles, Calif. The "Ultimate GRAMMY Trivia Challenge" sweepstakes winner will attend a Pre-GRAMMY Talent Rehearsal, the 50th Annual GRAMMY Awards ceremony and the Official GRAMMY Celebration After-Party and receive $500 spending cash. Borders Rewards -- the retailers' free loyalty program now exceeding 22 million members -- not only offers members special in-store savings throughout the year, personal title recommendations and the "Shortlist," a weekly e-mail containing original content, but Borders Rewards also gives one lucky member unique life "dream" experiences related to books, music and movies through its "Dream Rewards."

(Logo:

http://www.newscom.com/cgi-bin/prnh/20060208/BORDERSLOGO )

Members who are 18 years or older can enter the "Ultimate GRAMMY Trivia Challenge" sweepstakes by visiting www.BordersDreamRewards.com to register with their Borders Rewards card number and answer five GRAMMY trivia questions. For each correct answer, members will receive one sweepstakes entry. Members can play the "Ultimate GRAMMY Trivia Challenge" more than once, but are limited to five sweepstakes entries per person, per calendar day until Jan. 20. One grand prize winner will be selected in a random drawing on Jan. 21 from among all eligible entries. Complete contest details are available at www.BordersDreamRewards.com.

"Through our unique alliance with The Recording Academy, Borders is thrilled to give our Borders Rewards members the chance to participate personally in 'Music's Biggest Night(TM)' -- the GRAMMY Awards," said Borders Group Chief Marketing Officer Michael Tam. "Music fans don't have the opportunity to purchase tickets to the GRAMMY Awards, but as a Rewards member, you have the chance to win a trip to attend this one-of-a-kind life experience. It's only one of the many distinctive benefits customers passionate about books, music and movies enjoy as Borders Rewards members."

Past Borders "Dream Rewards" winners have attended the New Orleans Jazz & Heritage Festival with Harry Connick, Jr. and worked alongside Connick in the New Orleans Habitat Musicians' Village as part of the New Orleans Area Habitat for Humanity post-Katrina rebuilding effort, and also joined grilling master, Steven Raichlen, for a private tutorial weekend at his "Barbecue University" located at Greenbrier Resort in West Virginia.

Questions for the "Ultimate GRAMMY Trivia Challenge" sweepstakes are taken from the GRAMMY trivia DVD game found only inside the back cover of Borders' exclusive GRAMMY 50th Anniversary book, "And The GRAMMY Goes To... The Official Story of Music's Most Coveted Award." Authored by noted "Rolling Stone Magazine" and Emmy(R)-nominated television writer, David Wild, "And The GRAMMY Goes To..." contains a special foreword by legendary, 27-time GRAMMY- winning music producer and GRAMMY 50th Celebration Ambassador, Quincy Jones and commentary from Neil Portnow, president and chief executive officer of The Recording Academy. This commemorative volume contains a half century of music history filled with seldom and never-before-seen photographs of past GRAMMY winners, GRAMMY nominees and some of Hollywood's leading acting talents who appeared on the telecast. Each chapter chronicles an individual show in the 50-year history of the GRAMMY Awards with a year-by-year recap of the biggest songs, moments and events. All of Borders' exclusive GRAMMY books and music can be found at http://www.bordersmedia.com/grammy/ .

About Borders, Inc.

Borders is a subsidiary of Borders Group, Inc., a $4.1 billion global retailer of books, music, movies, periodicals and gift and stationery items with over 30,000 employees and more than 1,100 stores worldwide primarily operating under the Borders(R) and Waldenbooks(R) brand names. Currently, there are over 500 Borders superstores in the U.S. that carry up to 200,000 titles. Customers enjoy a comfortable shopping experience, as well as a host of in-store events and community-centered activities when they visit their local Borders stores. For more information, visit www.bordersgroupinc.com.

GRAMMY(R) and the gramophone logo are registered trademarks of the Recording Academy and used under license (R)2007 The Recording Academy.

About The Recording Academy

Established in 1957, The Recording Academy is an organization of musicians, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards -- the preeminent peer- recognized award for musical excellence and the most credible brand in music - - The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. In its 50th year, The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Academy, please visit www.grammy.com.

First Call Analyst:
FCMN Contact: komeara@bordersgroupinc.com

Photo:

http://www.newscom.com/cgi-bin/prnh/20060208/BORDERSLOGO
AP Archive:

http://photoarchive.ap.org/
PRN Photo Desk photodesk@prnewswire.com
Source: Borders, Inc.

CONTACT: Ann Binkley, +1-734-477-1739, abinkley@bordersgroupinc.com, or
Kolleen O'Meara, +1-734-477-1224, komeara@bordersgroupinc.com, both of
Borders, Inc.

Web site:

http://www.bordersgroupinc.com/
http://www.bordersdreamrewards.com/
http://www.bordersmedia.com/grammy
http://www.grammy.com/

Company News On-Call:

http://www.prnewswire.com/comp/106169.html

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