5W Public Relations Presents The Escape Mansion in Park City

5W Public Relations Presents The Escape Mansion in Park City

- After-Hours Parties and Style Studio at 625 Main Street Sponsored by Anheuser-Busch, Evian and LifeStyles -

NEW YORK, Jan. 10 /PRNewswire/ -- 5W Public Relations, named the fastest growing PR agency in the U.S., today announced the complete schedule of events for the 5WPR Escape Mansion in Park City, UT from January 17 - 21. Establishing itself as the ultimate Sundance late night destination for the second year in a row, the 5W Escape Mansion in partnership with Butter NYC, a leading NYC restaurant/nightclub, will host a series of invite-only private events and parties featuring a series of undisclosed celebrity guests.

The Escape's exclusive celebrity poker tournament, a newly added private Style Studio hosted by leading Los Angeles retailer m.fredric, as well as a partnership with The Creative Coalition, is expected to draw many of the Festival's most elite.

Exclusive sponsors for this year's event series include Anheuser-Busch, Evian, BET Networks, LifeStyles Condoms, Bombay Sapphire, Ahava Skincare and Complex Magazine. Event partners include m.fredric, Butter Restaurant, and The Creative Coalition.

"We really wanted to tap into a variety of markets this year and build upon our tremendous previous experience," said Ronn Torossian, President & CEO of 5W Public Relations. "We've done just that by adding fashion, beauty, and cause-marketing initiatives to our 2008 programming. We're really looking forward to being everyone's Escape once again."

New to 2008, the m.fredric Style Studio, in partnership with Complex Magazine, will pop up on 625 Main Street from 11 a.m. to 4 p.m. This daytime hot-spot will boast celebrity DJ's, and the by-appointment, invite-only style studio will showcase and gift new collections and products to celebrities, socialites, moguls and international jetsetters from their favorite fashion and beauty brands including Ahava, Borba, Rocawear, and a slew of other exciting and fashion-forward brands such as Billy Blues and Flowers by Zoe.

The Style Studio will also host Hallmark Channel's "Watch With Me" national public affairs initiative and the Speakaboos Celebrity Campaign. Both programs will tap into the vast celebrity attendance at the Festival to record public service announcements in each of their private recording booths. Hallmark's campaign aims to stimulate family co-viewing and encourage people to spend more time together, and the Speakaboos campaign publishes exceptional audio-visual products for children.

In the evenings, premier nightlife ambassador Butter Restaurant will bring New York City's after-hours to Park City by calling their loyal celebrity clientele to the Escape Mansion (undisclosed location) for a series of private dinners, including the cast and crew dinner for one of the Festival's headlining films, American Son, starring Nick Cannon and nominated for the Sundance Grand Jury award, as well as high-profile after-hours parties from 12 a.m. to 4 a.m. The 5W Escape Mansion promises to be the host of Park City's most high-profile late night events.

"We know we're stepping in the right direction partnering with an agency that has already established their name around the festival such as 5WPR." said Scott Sartiano, owner of Butter. "We're excited to show our clientele that it doesn't matter where we are geographically, they're still getting the same quality experience and party as always."

5W Public Relations successfully launched the 5W Escape during the 2007 Sundance Film Festival due to an increasing demand for brands to access celebrities and influencers. The series of events boasted celebrity attendance including Sienna Miller, Josh Harnett, Diddy, Jamie Lynn Sigler, Lance Bass, Harvey Weinstein, and Marc Ecko among many others; as well as media coverage from People Magazine, Variety Magazine, OK! Weekly, In Touch, Entertainment Weekly, NY Daily News, and PerezHilton.com.

About 5W Public Relations

Headquartered in New York, with an office in Los Angeles, 5W Public Relations (www.5wpr.com), the nation's fastest growing independent PR firm for the past three years (2004-2006), maintains practice areas specializing in technology, corporate, consumer, entertainment, crisis communications, event management and public affairs. Named to the INC. 500 list in 2007, the firm is described by a leading PR trade magazine as "aggressive in a way that clearly resonates with clients looking for a firm staffed with type A-plus personalities, a BS-free approach, and results from Day One," 5W's culture is aggressive, energetic, fast-paced and focused. The agency boasts a diversified client portfolio second to none, including: Evian Natural Spring Water, Anheuser Busch, NICE Systems, Phillips-Van Heusen, the world's largest shirt and neckwear company, Patina Restaurant Group, the nation's largest multi- concept restaurant group, Lifestyles Condoms, The Ice Rink at Rockefeller Center, 530 store retail chain United Retail Group/Avenue Stores, Fannie Mae Foundation, Vail Resorts, Chefs Diet, The Pritikin Longevity Center & Spa, celebrities including Pamela Anderson, Snoop Dogg, Ice Cube, and NBA Star Jalen Rose, a plethora of publicly traded technology companies, and a variety of other global interests, national corporations, high-profile individuals, regional businesses, government agencies and academic institutions.

Contact: Kisha Maldonado
5W Public Relations
323-556-7077
kmaldonado@5wpr.com

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Source: 5W Public Relations

CONTACT: Kisha Maldonado of 5W Public Relations, +1-323-556-7077,
kmaldonado@5wpr.com

Web site:

http://www.5wpr.com/

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