'The Hills' Phenomenon Continues On-Air and Online

'The Hills' Phenomenon Continues On-Air and Online

Finale Ranked #1 For The Night Among P12-34 Across All of Television Out Delivering Broadcast

Finale Drove MTV.com Traffic Levels Into Record Territory

NEW YORK, Dec. 12 /PRNewswire/ -- "The Hills" Season 3 Finale:

-- "The Hills" finale averaged a 4.8 P12-34 rating to become the highest
Hills telecast ever.

-- With over 4.6 million average viewers (P2+), it was also the most
watched Hills telecast ever.

-- For the night (8PM-11PM), "The Hills" season 3 finale (#1) and "The
Hills" Live Aftershow (#2) were the most watched telecasts across all
of television among P12-34, even out-delivering broadcast.

-- The P12-34 rating increased 60% from the season 2 finale and increased
83% from the season 1 finale.

"The Hills" Season 3 Full Season:

-- The Hills is the #1 original series across all of cable in 2007 among
P12-34.

-- MTV was the highest rated channel among P12-34 in the Monday 10-10:30
time period, beating both Broadcast and Cable

-- The full season averaged a 4.4 P12-34 rating, up 51% from season 2 and
up 62% from season 1.

-- F18-24 delivered an impressive 12.2 rating, increasing 61% from season
2 and 109% from season 1.

-- This season reached over 73 million total viewers (P2+) with over 37
million from our P12-34 core.

"The Hills" Live Aftershow:

-- The Aftershow delivered a 4.1 P12-34 rating, over-delivering the
season 2 Aftershow by 123%.

-- It also retained 86% of "The Hills" finale P12-34 viewers.

"The Hills" MTV.com

-- MTV.com on Tuesday, 12/11/07 scored its biggest day ever, outside of
the 2007 Video Music Awards, in terms of unique visitors. MTV.com
garnered nearly 2.2MM uniques and delivered nearly 5.8MM streams.

-- If that weren't enough, anticipation for the finale drove MTV.com
traffic levels into record territory on Monday, 12/10/07, the day of
the finale. Monday ranked as the fourth most-trafficked day for
MTV.com ever (outside of the 2007 Video Music Awards), with 1.5MM
uniques. More than 100,000 unique visitors viewed the Live Aftershow
between 11PM and midnight.

-- The excitement for "The Hills" also helped spike traffic for MTV's
Remote Control pop-culture blog, which saw uniques spike by 600% on
Monday and by nearly 900% on Tuesday, its best day ever.

About MTV Networks

MTV Networks, a unit of Viacom (NYSE:VIA)(NYSE:VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 130 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of which are trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including online, broadband, wireless and interactive television services. The network also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

First Call Analyst:
FCMN Contact:

Source: MTV

CONTACT: Jessica Nicola of MTV, +1-212-846-6762,
Jessica.nicola@mtvstaff.com

Web site:

http://www.mtv.com/

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