Radio Groups Sign With HipCricket to Boost Revenue

Radio Groups Sign With HipCricket to Boost Revenue

Five broadcast groups representing over 70 U.S. radio stations choose proven mobile marketing solution for revenue generation

BELLEVUE, Wash., Sept. 26 /PRNewswire/ -- HipCricket Inc., an innovative mobile marketing company that creates measurable, real-time, one-to-one relationships between advertisers and their customers and prospects, announced today continued momentum through new partnerships with top tier broadcast radio groups including: Apex Broadcasting, Clear Channel San Diego, Double O Radio, Northeast Broadcasting, and Simmons Media. The broadcast companies, representing over 70 radio stations, will use HipCricket's mobile marketing solutions to drive new revenue and offer advertisers a higher level of interactivity with their audience through mobile marketing campaigns.

"The customers we're announcing today sought out HipCricket to raise the bar on customer satisfaction and get immediate revenue," said HipCricket CEO Ivan Braiker. "We partner with our clients to create winning campaigns, help them deliver measurable results for advertisers, boost revenue and engage audiences in a much more targeted way."

Given the continued decline in advertising revenue in the radio industry, key stations in over half of the top 50 U.S. markets are looking to HipCricket to boost their revenue stream. U92 in Salt Lake City, a HipCricket radio station client, recently reported that one promotional mobile marketing campaign generated over 99,800 text messages in 3 weeks, far exceeding all expectations for the campaign.

"We have deliberately waited and watched the players in this space and for Simmons Media, HipCricket was the best choice and the clear leader in the field," said Craig Hanson, Chief Operating Officer of Simmons Media.

With campaigns driving up to a 40 percent response rate and an addressable market of over 136 million Americans actively using text messaging, HipCricket will experience continued demand for interactive mobile marketing solutions as broadcasters and brands look for proven methods to increase listenership, viewership and build loyalty.

The new partnerships announced today represent another milestone for HipCricket and a clear demonstration of continued success for the company, building on over 250 percent client growth year-over-year. Last month the company announced similar partnerships with six major broadcast groups in the top 50 U.S. markets.

About HipCricket

HipCricket Inc. specializes in producing interactive mobile marketing campaigns that generate new revenue for radio, television, brand and agency clients. The company drives revenue and increases listenership, viewership and loyalty by tapping into the behaviors and interests of the more than 136 million Americans who are text messaging on a regular basis. HipCricket's unique technology creates one-to-one relationships between targeted audiences and advertisers, based on the trust of an opt-in only program. Since its launch in 2004, HipCricket has delivered outstanding results for the biggest broadcast groups and brands in the U.S., including: Clear Channel Radio, Premiere Radio Networks, Cumulus Radio, Hubbard Radio, Triad Broadcasting Company, Perry Broadcasting Inc., Press Communications, Sandusky Radio Seattle, South Central Radio Group, Katz Media Group, Beasley Communications, Bonneville International, Cox Radio, Media General, NBC, Coca-Cola, and Hershey's. For more information, please visit http://www.hipcricket.com/.

Contact: Josh Rhodes, Weber Shandwick (503) 552-3728 or jrhodes@webershandwick.com

First Call Analyst:
FCMN Contact:

Source: HipCricket

CONTACT: Josh Rhodes of Weber Shandwick, +1-503-552-3728,
jrhodes@webershandwick.com, for HipCricket

Web site:

http://www.hipcricket.com/

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