Peak Organic Brewing Salutes Farm Aid for Helping Small Organic Farms

Peak Organic Brewing Salutes Farm Aid for Helping Small Organic Farms

Supports the 2007 concert in New York City

NEW YORK, Sept. 7 /PRNewswire/ -- Peak Organic Brewing, (http://www.peakbrewing.com/), a supporter of Farm Aid 2007: A HOMEGROWN FESTIVAL (http://www.farmaid.org/ ) in New York City on Sept. 9th , today praised Farm Aid for forging the urban-rural partnership needed to ensure the survival of the American family farmer.

"By holding the Farm Aid concert in the Big Apple, Farm Aid is giving us all a wake-up call. It is time for urban and rural communities to work together to ensure the survival of U.S. family farmers. Family farmers, especially organic farmers, are creating the highest quality products in agriculture today, and they deserve to be supported. Thank you Farm Aid for leading the way," said Jon Cadoux, the passionate craft brewer who founded Peak Organic Brewing Co. (http://www.peakbrewing.com/).

At this year's Farm Aid Concert in New York, Peak Organic Brewing's three top-rated* organic brews - Pale Ale, Amber Ale and Nut Brown Ale - will be available. In greater New York, Peak Organic Brewing is distributed in partnership with Manhattan Beer Distributors, New York's energy efficient distribution pioneer. Their sustainably retrofitted fleet of trucks delivers Peak Organic to the five boroughs and surrounding counties. Said Cadoux, "This is an opportunity for New Yorkers to celebrate with a sustainable toast."

About Peak Organic Brewing

One of America's very first organic brewing companies, Peak Organic is made with the highest quality ingredients and features a flavorful, yet refreshing taste. "Peak Organic Beer tastes delicious because it's organic. It is craft brewed with only the purest organic ingredients that are grown without toxic and persistent pesticides, chemical fertilizers and fungicides. The absence of these toxins makes our beer tastier and more enjoyable for people and the planet. Healthier soil grows tastier barley and hops," said Cadoux. "By supporting organic agriculture, we believe that we can make the most delicious beer possible and feel good about the positive environmental contribution we are making."

Peak is one of the few brewing companies in the world to make only organic beer. "This is not a line extension for us," commented Cadoux. "Organic beer is our sole commitment and is all we do." Peak also partners with and supports other environmentally-committed organizations, such as Chefs Collaborative, the Maine Organic Farmers and Growers Association, the Organic Trade Association, Slow Foods and the Surfrider Foundation.

Appealing to a dynamic, active and health-oriented crowd, Peak Organic invites its customers to come to its website (http://www.peakbrewing.com/) and share their peak experiences in life. Site visitors rate the stories and photos customers post, and the most popular ones end up on the bottle or six-pack containers. Organic beer is well positioned for growth, according to the Organic Trade Association (http://www.ota.com/). Organics has become a $13 billion industry and represents one of the fastest growing segments of America's food and beverage category. "People are realizing that they can enjoy a superb craft beer made with organic ingredients, while supporting a cleaner environment. It's really a win-win," said Cadoux.

About Farm Aid 2007

Farm Aid 2007: A HOMEGROWN FESTIVAL will feature an abundance of family farm food vendors, hands-on, interactive exhibits with farmers and activists that inspire living a homegrown life and a full day of inspiring music from generous artists. Farm Aid will host a unique musical collaboration: Gregg Allman will perform a special acoustic set with Willie Nelson and Dave Matthews. Willie Nelson, Neil Young, John Mellencamp, Dave Matthews and Tim Reynolds and The Allman Brothers Band are scheduled to play full festival sets.

Farm Aid's mission is to build a vibrant family-farm centered system of agriculture in America. Farm Aid artists and board members Willie Nelson, Neil Young, John Mellencamp and Dave Matthews host an annual concert to raise funds to support Farm Aid's work with family farmers and to inspire people to choose family-farmed food. Since 1985, Farm Aid has raised more than $30 million to support programs that help farmers thrive, expand the reach of the Good Food Movement, take action to change the current system of industrial agriculture and promote food from family farms.

Peak Organic: A Toast to Life's Peak Experiences

Peak Organic is a small brewing company dedicated to making delicious organic beer using the world's best ingredients. Brewed in Portland, Maine, with offices in Maine and Massachusetts, Peak Organic comes in three delicious flavors, Pale Ale, Nut Brown Ale, and Amber Ale, with exciting new varieties due to launch this fall. Look for Peak in leading supermarkets, gourmet shops, natural foods stores and fine restaurants and pubs. For further information, visit http://www.peakbrewing.com/.

* Modern Brewery Age, Gregg Glaser et al, May 7, 2007.

First Call Analyst:
FCMN Contact:

Source: Peak Organic Brewing

CONTACT: Sue McGovern, +1-781-648-7157, sue@mcgov.com, or Lisa Lazarzcyk
+1-781-646-0667, lazpr@sbcglobal.net, both for Peak Organic Brewing

Web site:

http://www.peakbrewing.com/
http://www.farmaid.org/

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