Nielsen Expands Outreach to Latino Communities Builds Partnerships for Hispanic Heritage Month

Nielsen Expands Outreach to Latino Communities Builds Partnerships for Hispanic Heritage Month

LOS ANGELES, Sept. 19 /PRNewswire/ -- In recognition of Hispanic Heritage Month, The Nielsen Company will be expanding its on-going outreach to the Hispanic community in television markets throughout the United States. With new, electronic Local People Meter (LPM) Technology deployed in the top 13 media markets, Nielsen is engaging Latino communities to explain who Nielsen is, and how the TV ratings service assures the most accurate measure of TV viewing behavior so that "every view counts."

Local People Meters are advanced electronic devices that continuously record television viewing behavior in real time all year long. The meters, placed in sample homes, accurately record who is watching what programs, and allows the measurement of various kinds of TV viewing activities, including broadcast and cable television, mobile video devices, Digital Video Recorders, video on demand and video games.

"Nielsen places a high priority on educating communities on the importance of who we are, what we do and the importance of accurately measuring TV viewing behavior," said Monica Gil, vice president of community affairs and communications for Nielsen. "Nielsen ratings are an accurate reflection of what people are watching on television. This information helps TV programmers decide what shows to schedule, and advertisers to decide what shows to sponsor. Hispanic Heritage Month is an excellent time to share this message among our friends in the Latino community."

Over the remainder of the summer and fall 2007, Nielsen will sponsor and/or participate in a variety of Hispanic/Latino focused events:

-- El Grito Celebracion, Los Angeles
-- Fiestas Patrias, Seattle
-- Hispanic Chamber of Commerce Dinner, Seattle
-- Hispanic Heritage Month Celebration, Chicago
-- Latino Book Festival, Houston
-- Latina Tribute, Los Angeles, Sponsored by Nielsen, The Hollywood
Reporter and Billboard Magazine
-- Latino Voter Education Program, Seattle
-- Minority Executive Directors Coalition Dinner, Seattle
-- Special Performance of the Nielsen Telenovela, October 11th, Mexican
National Museum of Art, Chicago

In addition to local community involvement, Nielsen established a first- of-its-kind relationship with the nationally recognized Hispanic research and policy organization, the William C. Velasquez Institute (WCVI). Their academic team of nationally recognized Latino social scientists is working with Nielsen to analyze all aspects of the Nielsen measurement system, including systems design, sampling, recruitment and field training for the country's premier television ratings company. These samples are the foundation for the television estimates reported by Nielsen.

The U.S. Hispanic/Latino population has grown 19.4% percent in the last five years. Hispanic television households have increased by 4.4%, according

to Nielsen, with Los Angeles as the number one market, followed by New York, Miami, Houston and Chicago, respectively.

About The Nielsen Company

The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (AC Nielsen), media information (Nielsen Media Research) business publications (Billboard, The Hollywood Reporter, Adweek), trade shows and the newspaper sector (Scarborough Research). The privately held company has more than 42,000 employees and is active in more than 100 countries, with headquarters in Haarlem, the Netherlands and New York, USA. For more information, please visit, www.nielsen.com.

First Call Analyst:
FCMN Contact:

Source: The Nielsen Company

CONTACT: Monica Gil, +1-213-700-8899

Web site:

http://www.nielsenmedia.com/

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