Muvico Theaters Debuts Luxe Theater in Chicago

Muvico Theaters Debuts Luxe Theater in Chicago

New 18-screen theater with VIP amenities is world's first to deploy Sony Premier 4K digital projection technology on all screens

ROSEMONT, Ill., Sept. 14 /PRNewswire/ -- Muvico Theaters announced today the opening of their new 101,000 square-foot movie palace in the Chicago suburb of Rosemont, Ill. The new venue offers an amazing digital viewing experience and 4,227 reclining stadium-style seats. Other luxury features include a 300-seat VIP Theater and a total of 502 premier VIP seats throughout, VIP free popcorn, VIP valet parking and a full-service restaurant and bar.

"Rosemont provided the ideal spot for our first Chicago-area location," said Michael Whalen, president and CEO of Ft. Lauderdale-based Muvico Theaters. "We're proud to join a community focused on providing residents and visitors with so many entertainment options. Rosemont is known for its hospitality and we appreciate the opportunity to offer movie fans here a truly luxurious and special experience."

Featuring Sony Premier 4K digital projection technology on all 18 screens, Muvico Theaters Rosemont 18 offers movie fans a breathtaking visual and audio experience.

"Muvico's vision for the movie theater of the future is that exhibitors need to offer more complete services to enrich the theater-going experience," said John Scarcella, president of Sony Electronics' Broadcast and Business Solutions Company. "Their goal is to redefine the idea of simply 'going to the movies,' by turning it into an "experience" for customers. Our SXRD 4K projectors are a perfect fit for that vision and the right technology for reaching that goal, and we're proud to support Muvico."

Muvico Rosemont 18 is the anchor tenant in a $500 million shopping and dining development planned by the Village of Rosemont.

"The Village of Rosemont is very pleased to host such a unique movie theater," said Rosemont Mayor Bradley Stephens. "We're sure that Muvico Rosemont 18 will quickly become a popular destination in Rosemont's thriving entertainment district, alongside the Donald E. Stephens Convention Center, Rosemont Theater and the Allstate Arena."

Muvico Rosemont 18 offers moviegoers two experiences. Downstairs, General Admission patrons get extra leg and elbow room with 26-inch, oversized plush chairs. Dining options include extended concession options such as shrimp, pizza, ice cream and slurpies, as well as the popular candy and popcorn treats moviegoers have grown to love. All this for the same amount of money you'd pay at a regular cinema ($7.50 matinees; $9.50 evenings).

Upstairs in Premier VIP, movie fans 21 and over can receive the royal treatment for a few dollars more ($12.50 Mon-Thurs. $15.00 Fri-Sun). Muvico's six Premier VIP Theaters offer luxury amenities not found in other theaters, including free valet parking, free popcorn and 74-inch plush seats, compared to the industry standard of 24-inch seats.

In addition to showing a wide variety of first-run movies, Muvico Rosemont 18 is designed to host alternative content, such as sporting events and live music feeds. And Muvico will make its gorgeous Premier VIP Theater space available for corporate functions or private screenings.

Fine Dining

Because so many of us enjoy combining dinner and a movie, Muvico Rosemont 18 features a full-service restaurant and bar. Bogart's at the Premier, run by famed Levy Restaurants, will treat moviegoers to delicious cuisine in a plush atmosphere. Diners can indulge in a food fantasy that includes an array of appetizers such as homemade hummus and skewered filet mignon sliders, a variety of fresh salads, and charcoal-grilled sandwiches and burgers. Additionally, moviegoers can enjoy mouth-watering entrees like truffle-grilled flatbread sandwiches stuffed with skirt steak, Dungeness crab quesadillas, cheesecake milkshakes and mini gelato-filled chocolate-lined ice cream cones. All food and cocktails can be enjoyed in the VIP Theater, which features a large arm rest and cup holder.

On-site Childcare

To accommodate families with young children, Muvico Theaters transcends traditional theater amenities by providing the added feature of an on-site children's playroom for children 3-10 years old. Muvico's exclusive children's playroom is equipped with computers, arts and crafts and table games, and is staffed by certified teachers who provide educational supervision.

Conveniently located at 9701 W. Bryn Mawr Ave., in the up-and-coming Rosemont Walk Entertainment District, the state-of-the-art theater also features a young-adult lounge offering specialty Premier drinks and state-of- the-art computerized gaming. Three party rooms can be rented for birthday parties and get-togethers.

About Muvico Theaters, Inc.

Muvico Theaters was founded in 1984 and is a growing chain of premium, megaplex motion picture theaters in the United States. The Company currently operates 259 screens in 14 locations located in Florida, Maryland, Illinois and Tennessee. The Company's theaters have developed a reputation as true entertainment destinations - attracting patrons from as far as 25 miles away. For the fiscal year ended 2006, Muvico had revenue of $125 million. Over 11 million people attended the company's theaters in 2006. The Company will be opening theaters in New York City, Charlotte, Washington, D.C., Los Angeles, and Philadelphia in 2008 and 2009. For more information, visit http://www.muvico.com/ or call 847-447-1030.

Media Contact:
Tony Fields
Muvico Theaters
954-564-6550
tony.fields@muvico.com

First Call Analyst:
FCMN Contact:

Source: Muvico Theaters, Inc.

CONTACT: Tony Fields of Muvico Theaters, Inc., +1-954-564-6550,
tony.fields@muvico.com

Web site:

http://www.muvico.com/

-------
Profile: intent