Leading Home Shopping Channel to Exclusively Host the US Launch of Korean Floor Care Leader HAAN

Leading Home Shopping Channel to Exclusively Host the US Launch of Korean Floor Care Leader HAAN

Innovative Steam Cleaning Technology Aims to Revolutionize US Floor Care

NEW YORK, Sept. 21 /PRNewswire/ -- On September 22, 2007 at 11:00 am EDT, HAAN Corporation, a multi-million dollar company specializing in steam technology, will be launching its products on America's leading home shopping service.

In 2004, HAAN sold nearly 10,000 steam cleaners in just one hour, making it one of the leading products on Korea's LG Home Shopping Channel. The steam cleaners, which will now be available in the US through this shopping channel and the HAAN website, (http://www.haanusa.com/) can be used on marble, ceramic, stone, vinyl, laminate, linoleum, and sealed hardwood floors.

The HAAN Steam Cleaner originated from Romi Haan's idea to help liberate Korean housewives from their most laborious household chore -- wiping the floors. HAAN's technology uses high temperature steam at over 212 degrees F to loosen and wipe away dirt, kill germs, mites, fungus and E. coli, also allowing the user to sanitize beds, sofas and rugs for under $100.00. It has remarkable cleaning power to remove not just ordinary dirt but also hard-to- remove grease stains on a variety of hard surfaces.

The company was founded in 1999, with only $100k in assets, and since the launch of the first steam cleaner in 2001, HAAN Corporation has seen expansive growth -- doubling and quadrupling its revenue every year, the company achieved sales of over $100 million dollars in 2006. Within the last three years alone, more than four million units have been sold. HAAN is projected to reach $120 million in sales in 2007. With over a 70% market share, HAAN is the leading steam cleaner corporation in Korea today, and has expanded worldwide into markets in Japan, China, and now the United States.

About Romi Haan: In 1998, Romi Haan, a young wife and mother, was frustrated and tired from traditional methods of cleaning the floor. She found a healthier and cleaner way, and the following year started the HAAN Corporation with the mission of alleviating the pain of this common household chore. Today she is CEO of this multi-million dollar company, and a well-known personality in Korea. Romi previously worked for the International Olympic Committee and received her MBA from California State University. In 2005, her biography "My Life, My Story" was published by Random House Korea. She currently resides in California.

For more information, please visit http://www.haanusa.com/.

First Call Analyst:
FCMN Contact:

Source: HAAN Corporation

CONTACT: Christina Ripo, +1-212-715-1576, or Andrea Bonnici,
+1-212-715-1682, or Alan Fox, +1-212-593-5851, all for HAAN Corporation

Web site:

http://www.haanusa.com/

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