Gener8Xion Announces Theatrical Release of Noelle

Gener8Xion Announces Theatrical Release of Noelle

LOS ANGELES, Sept. 17 /PRNewswire-FirstCall/ -- Gener8Xion Entertainment, Inc. (BULLETIN BOARD: GNXE) a fully integrated family/faith-based entertainment company announced today that it plans to theatrically release the enchanting family drama Noelle (http://www.noellethemovie.com/) in theaters nationwide December 7th 2007.

The scheduled limited release will target Gener8Xion's audiences in major markets across the country and will be screened in the best performing theaters from Gener8Xion's last theatrical release of "One Night with the King" (http://www.8x.com/onenight).

Matthew Crouch, Chairman and CEO of Gener8Xion Entertainment, Inc. commented, "This movie is a study in why people do what they do. It ends up being a parable of the old adage 'never ask yourself what you're doing but why you're doing it.' Shot on location, in 35 mm film and set in a quaint snow covered village in Cape Cod, it is a very dramatic look at culture surrounding the people of this North Eastern locale. The Film is a "Waking Ned" meets "It's a Wonderful Life," we at Gener8Xion believe everyone deserves a second chance. Crouch went on to say, "The staggering statistics that ten times the number of people who go to movie theaters, go to church every week, offers even more validation and inspiration to offer the underserved Church going demographic quality family/faith entertainment."

"The economics behind Noelle support Gener8Xion's strategic growth plan as a go-to family/faith based distribution Company. In this instance we have a producer who financed and produced a beautiful film, but needed an outlet to effectively distribute his product, a product which is rarely understood by Major Studios and difficult for independents to market. Gener8Xion was ready to mobilize, repackage and market this product to our constituents, with minimal cash outlay," said Carlos D. De Mattos, President and Director of Gener8Xion Entertainment, Inc.

Writer, Director, Producer as well as star lead, David Wall plays, Father Jonathan Keene -- a cold, impatient Catholic priest arrives in a tiny fishing village the week before Christmas to do what he does best: shut down a dying parish. But things take an unexpected turn as he becomes entangled in the various lives of the village's eccentric characters, including their beautiful librarian, the childlike priest he is displacing, and the magical experience of Mrs. Worthington's legendary Christmas Party, where everyone is welcome and anything is possible.

"You know that feeling you have when you find someone the perfect gift? You can hardly wait for them to open it. That's how I feel as I look forward to December when audiences around the country and, hopefully, the world finally get to partake in this magical story -- Noelle. I believe Gener8xion Entertainment has packaged the perfect gift for audiences not just for Christmas but for the New Year and beyond," said David Wall of Volo Films.

About Gener8Xion

Gener8Xion Entertainment, Inc. (http://www.8x.com/) is engaged in the development, acquisition, financing, production, and worldwide licensing of feature films and television projects in the family/faith-based genre. In addition the Company manufactures and sells high quality production lighting equipment through its Cinemills (http://www.cinemills.com/) division which has exclusive US distribution rights to some new innovative products.

This press release contains or may contain forward-looking statements such as statements regarding the growth of Gener8Xion Entertainment, Inc. (the "Company") (http://www.8x.com/) and profitability, growth strategy, liquidity and access to public markets, operating expense reduction, and trends in the industry in which the Company operates. The forward-looking statements contained in the press release are also subject to other risks and uncertainties, including those more fully described in the Company's filings with the Securities and Exchange Commission. The Company assumes no obligation to update these forward-looking statements to reflect actual results, changes in risks, uncertainties or assumptions underlying or affecting such statements, or for prospective events that may have a retroactive effect. Gener8Xion Entertainment, Inc. disclaims any obligation to update forward- looking statements. Gener8Xion Entertainment, Inc. is located at 2021 Lincoln Street, Burbank, CA 91504.

Contact: Marcos M. De Mattos
Corporate V.P.
818-843-4560
marcos@8X.com

First Call Analyst:
FCMN Contact:

Source: Gener8Xion Entertainment, Inc.

CONTACT: Marcos M. De Mattos, Corporate V.P. of Gener8Xion
Entertainment, Inc., +1-818-843-4560, marcos@8X.com

Web site:

http://www.8x.com/
http://www.cinemills.com/
http://www.noellethemovie.com/

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