Weijie Yun to Discuss Drivers of Mobile TV Adoption at IBC 2007

Weijie Yun to Discuss Drivers of Mobile TV Adoption at IBC 2007

SUNNYVALE, Calif., Aug. 21 /PRNewswire/ --
WHO: Weijie Yun, President & CEO, Telegent Systems, Inc.

WHAT: Weijie Yun, president & CEO of Telegent Systems -- one of the
foremost Mobile TV technology leaders -- is participating in the
IBC 2007 conference session "Connecting content with consumers:
what to deliver." This session shares ideas and best-in-class
practices of mobile TV adoption globally. Mr. Yun's discussion
centers on lessons one can draw from Telegent's experience with
mobile TV and why delivery of free-to-air content in mobile devices
accelerates consumer adoption. Executives from Nokia, Telecom
Italia, Propellor Group, and First Partner will also present during
the session.

WHEN: Saturday, September 8, 2007, 11:30 a.m. - 13:00 p.m.

WHERE: IBC 2007; Amsterdam, Netherlands; Room: Forum

Conference Session: Connecting content with consumers: what to
deliver?

URL:

http://www.ibc.org/cgi-bin/conf_session_cms.cgi?id=28

WHY: Mobile TV is an industry still in its infancy with huge potential.
Challenges to growth include multiple broadcast standards, spectrum
allocation, infrastructure coverage, and content availability.
Telegent Systems overcomes these challenges with a unique approach
to mobile TV delivery. Telegent offers handset manufactures and
operators a mobile TV solution enabling mobile devices to receive
free-to-air broadcasts -- the same content that can be seen on
television screens at home -- as well as emerging digital pay-per-
view broadcasts. Telegent's technology is embedded in more than 30
handset models available throughout Asia, Europe, the Middle East,
and Africa today. From this successful deployment, Telegent has
consumer usage behavior data and knowledge showing how free-to-air
content drives consumer adoption of mobile TV and acceptance of new
business models for mobile TV delivery.

First Call Analyst:
FCMN Contact:

Source: Telegent Systems, Inc.

CONTACT: Roberta Silverstein of MediaBridge PR, +1-408-416-6501,
rsilverstein@mbipr.com, for Telegent Systems, Inc.

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