Subaru Uses Smart Television Spots by DDB to Help Launch the New 2008 Model Year Lineup

Subaru Uses Smart Television Spots by DDB to Help Launch the New 2008 Model Year Lineup

- New Cars and Clever Creative Target Specific, Well-defined Audiences -

CHERRY HILL, N.J., Aug. 22 /PRNewswire/ -- As the all-new 2008 Subaru vehicle lineup arrives in dealerships across the country, consumers are seeing new television ads for Subaru that celebrate the brand's values of fun, freedom, adventure, confidence and control. The four models -- the Tribeca cross-over SUV, the new Impreza four and five-door, the Outback sport-utility wagon and the Legacy sport sedan -- are introduced to consumers as "always ready" for them and their lifestyle.

(Logo:

http://www.newscom.com/cgi-bin/prnh/20050404/PHSUBARULOGO )

"These new television spots are a part of our integrated marketing communications campaign to introduce customers to the strongest Subaru product lineup in the brand's history," said Tim Mahoney, senior vice president and chief marketing officer, Subaru of America, Inc. "The spots are smart and clever and convey the unique combination of active driving and active safety that only Subaru delivers to our customers' varied, but active lifestyles."

The TV spots are unlike anything Subaru has done before. For instance, the newest Impreza spot titled "Peel Out" actually features the print advertisement from the same campaign and demonstrates the capability of the Subaru Impreza to take the driver on to unlimited possibilities by showing the car actually peeling out of the magazine ad. It also features a young couple emerging out of a magazine ad and traveling to different publications with various backgrounds showing how the Impreza is "Ready to Move."

"Subaru is an incredibly unique brand that makes reliable, fun-to-drive cars," said Lee Garfinkel, Chairman and Chief Creative Officer, DDB NY. "These ads allow Subaru to reach an entirely new audience that its cars are 'ready for' -- whatever their individual needs and wants may be."

The new television spots can be viewed on http://www.subaru.com/ and are currently running on cable and broadcast networks including: TNT, The History Channel, Discovery Channel, FX, TLC, CNN, CNBC, Fox News, The Weather Channel, ESPN, E!, Food Network, HGTV, National Geographic, ABC, NBC, and CBS among others.

About DDB: DDB Worldwide Communications Group Inc. ( http://www.ddb.com/ ) is the fourth largest consolidated advertising and marketing services network in the world and the most awarded agency network in the world according to Creativity magazine 2006. With more than 200 offices in over 90 countries, DDB provides multi-disciplinary creative business solutions guided by its proprietary process and philosophy of Co-Creativity. Home to the world's largest Creative Co-Op, DDB and its marketing partners build and deliver uniquely powerful brand experiences for competitive advantage.

DDB Worldwide is a part of Omnicom Group Inc. ( http://www.omnicomgroup.com/ ), a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of 600 dealers across the United States. Subaru makes the best-selling All-Wheel Drive car sold in America based on R.L. Polk & Co. new vehicle retail registration statistics. For additional information visit http://www.subaru.com/ .

Contact: Lisa Fleming Amy Cheronis
Subaru of America, Inc. DDB
(856) 488-5093 (212) 415-2075
(312) 493-9949
lfleming@subaru.comamy.cheronis@chi.ddb.com

First Call Analyst:
FCMN Contact:

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050404/PHSUBARULOGO
AP Archive:

http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Subaru of America, Inc.

CONTACT: Lisa Fleming of Subaru of America, Inc., +1-856-488-5093,
lfleming@subaru.com; or Amy Cheronis of DDB, +1-212-415-2075, +1-312-493-9949,
amy.cheronis@chi.ddb.com

Web site:

http://www.subaru.com/
http://www.ddb.com/

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