Sony Europe Substantiates its Commitment to Climate Saving Through Energy Efficiency

Sony Europe Substantiates its Commitment to Climate Saving Through Energy Efficiency

BERLIN, August 9/PRNewswire-FirstCall/ -- As a result of Sony's (NYSE: SNE) commitment to energy efficiency, Sony
reduced power consumption within 90% of its product categories during the
FY06. With energy efficiency as one of its core commitments towards the
creation of a sustainable society, Sony is continuously striving to make
products that use less energy in homes and offices.

Issued on 30th July 2007, the new Sony CSR Report details
highlights of Sony's successful engagement to maximise the energy efficiency
of its products. Key examples include:

- BRAVIA TVs: As of February 2007, all Sony BRAVIA LCD televisions sold
in Europe achieved a standby power consumption below 1 watt, while most
models are below 0.3 watts - substantially below the industry average. In
addition, many BRAVIA models consume less in on mode when the set's
innovative power-saving ambient light sensor is activated.

- VAIO PCs: For all of its VAIO notebooks, Sony has introduced
its own 'Advanced VAIO Power Management' function to enable users to
temporarily turn off devices (optical drive, i.LINK, audio, network) to save
energy. In addition, a new White LED backlight has been introduced to certain
VAIO screens, which significantly reduces power consumption.(1)

- Walkman: Thanks to energy saving 'Stamina' engineering, the
Walkman S series NW-S706F provides up to 50 hours continuous playback. Energy
consumption is reduced by as much as 25% compared to previous models.

- DVD Players: All Sony DVD player products operate at under 0.1 watts
in standby mode to reduce power consumption.

- Camcorders: The compact High Definition Handycam HDR-HC3
camcorder incorporates the latest in CMOS sensor technology which has reduced
power consumption by approximately 45% compared to an earlier, larger model
(HDR-FX1) utilising CCD technology.

- Home Audio: The latest Home Audio range features a standby
power consumption of just 0.3 watts and can achieve over 85% power efficiency
of the amplifier block, with the full digital S-Master amplifier.

These efforts have not gone unrecognised: In February 2007,
Sony became the first consumer electronics and entertainment company to win
the Sustainable Energy Europe Award from the European Commission. This
prestigious award recognised Sony for its voluntary commitment and efforts to
improve the energy efficiency of its products as well as its disclosure of
information to consumers.

"Sony is committed to continually developing new innovations
and technologies that will further improve the energy efficiency and minimise
the environmental impact of our products," says Serge Foucher, Executive Vice
President Sony Europe. "We are proud that our efforts are awarded by renowned
European organisations and that we work with strong international partners to
promote energy efficiency and environmental awareness."

In July 2006, Sony signed an agreement with the World Wide
Fund for Nature (WWF), the global environmental conservation organisation, to
join its Climate Savers Programme. Under this programme, Sony commits itself
to cut CO2 emissions by 7% by 2010 (from the year 2000 level) and reduce
energy consumption of major Sony products year on year.

"The WWF Climate Savers Programme is designed to encourage
companies to be proactive and ambitious in reducing their carbon footprint,"
commented Oliver Rapf, Head Business & Industry Engagement Climate Change
Programme WWF International. "By joining the programme in 2006, Sony has
taken responsibility to do its share in helping to solve the climate change
problem."

Climate change is one of Sony's global priorities that are
specifically featured in the Sony CSR Report 2007. For more details on Sony's
CSR activities and to download the CSR Report 2007, please visit
http://www.sony.net/csr.

(1) Applies to Vaio TZ Series, some SZ and UX series and G series

For further information please contact:

Nicola Mertens, Sony Corporate Communications Europe,
Tel: +49-(0)-30-2575-5314, email: Nicola.Mertens@eu.sony.com

Sylvia Shin, Sony Corporate Communications Europe,
Tel: +49-(0)-30-2575-5156, email: Sylvia.Shin@eu.sony.com

Source: Sony Europe

For further information please contact: Nicola Mertens, Sony Corporate Communications Europe, Tel: +49-(0)-30-2575-5314, email: Nicola.Mertens@eu.sony.com; Sylvia Shin, Sony Corporate Communications Europe, Tel: +49-(0)-30-2575-5156, email: Sylvia.Shin@eu.sony.com

-------
Profile: intent