Nickelodeon and The Alliance For a Healthier Generation's Let's Just Play Go Healthy Challenge Debuts All New Episode Sunday, August 26, 8:30 P.M. ET/PT on Nickelodeon

Nickelodeon and The Alliance For a Healthier Generation's Let's Just Play Go Healthy Challenge Debuts All New Episode Sunday, August 26, 8:30 P.M. ET/PT on Nickelodeon

Dallas Cowboys' quarterback Tony Romo And Baltimore Ravens Wide Receiver Derrick Mason And Offensive Lineman Chris Pino Make Special Appearances

NEW YORK, Aug. 13 /PRNewswire/ -- Nickelodeon's Let's Just Play Go Healthy Challenge, an effort by the network to empower kids to change the outcome of their generation and measure their pledges to adopt healthier lifestyles by offering plans for better diet and exercise, will premiere an all new episode on Sunday, August 26, 8:30 p.m. ET/PT. With just one month left in the series, challengers Kenderick and April are almost at their goals. Created in partnership with the Alliance for a Healthier Generation -- a joint initiative of the William J. Clinton Foundation and the American Heart Association -- the fifth episode of the Go Healthy Challenge features guest appearances from Dallas Cowboys Quarterback Tony Romo in this month's "Work out Like A Pro" segment, Baltimore Ravens Wide Receiver Derrick Mason, and Offensive Lineman Chris Pino. The Ravens work with inner city school children and KaBOOM!, an organization that builds and refurbishes playgrounds, to help build a dream playground.

(Logo:

http://www.newscom.com/cgi-bin/prnh/20061115/NYW055LOGO-b )

April's goal throughout this journey has been to become more active through a team sport at school. She follows this month's theme of taking the lead and tries out for the school's volleyball team. After a tough sweat, she achieves her goal and is the newest member of the Doylestown Athletic Association volleyball team. Meanwhile, Kenderick is becoming a local celebrity role model for healthy behavior. In this month's episode, he appears on Good Morning Arkansas to discuss how to incorporate healthy modified alternatives in various dishes. He also participates in the Arkansas Canoe Jamboree Race and learns the importance of teamwork.

Kids can join TEENick stars who have registered to take the Let's Just Play Go Healthy Challenge, such as Jamie Lynn Spears and Nat and Alex Wolff, by visiting www.nick.com/letsjustplay.

The site features a "Nick Stars Take the Challenge!" page that describes what healthy changes the TEENick stars are making and gives Challenge tips from Jamie Lynn Spears, Miranda Cosgrove, Nat and Alex Wolff and Lil' JJ.

The September issue of Nickelodeon Magazine includes a Q & A with Dallas Cowboys Quarterback Tony Romo as he talks about what he does to stay fit, the importance of living a healthy lifestyle and shares his favorite healthy recipe.

About the Alliance for a Healthier Generation

The William J. Clinton Foundation and the American Heart Association partnered in May of 2005 to create a new generation of healthy Americans by addressing one of the nation's leading public health threats - childhood obesity. The goal of the Alliance is to stop the nationwide increase in childhood obesity by 2010, and to empower kids nationwide to make healthy lifestyle choices. The Alliance positively affects the places that can make a difference to a child's health: homes, schools, restaurants, doctor's offices and communities. For more information on the Alliance for a Healthier Generation, please visit: http://www.healthiergeneration.org/.

About Nickelodeon

The Let's Just Play Go Healthy Challenge is Nickelodeon's initiative to model positive healthy behaviors, inspire kids to be leaders in making healthy choices, and measure their commitment to a healthy lifestyle.

Nickelodeon is currently in its fifth year of its award-winning pro-social initiative, "Let's Just Play." In November 2005, "Let's Just Play" entered into a partnership with the Alliance for a Healthier Generation to combat the spread of childhood obesity. Nickelodeon is using its multimedia platforms and the "Let's Just Play" campaign, working with the Boys and Girls Clubs of America and other partners, to reach millions of young people across the country and spread the message of the movement to create a healthier generation.

Nickelodeon has committed more than $30 million and 10% of its air to health and wellness messaging. For approximately three years, Nickelodeon has awarded almost $2.5 million in grants and through its "Let's Just Play Giveaway" to schools and after-school programs to help provide resources that will create and expand opportunities for physical play. For more information on Nickelodeon and the Let's Just Play campaign, visit http://www.nick.com/letsjustplay.

Nickelodeon, in its 28th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in almost 94 million households and has been the number-one- rated basic cable network for 13 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE:VIA)(NYSE:VIA.B).

Photo:

http://www.newscom.com/cgi-bin/prnh/20061115/NYW055LOGO-b
Source: Nickelodeon

CONTACT: Joanna Roses, +1-212-846-7326, or Thamar Romero,
+1-212-846-7491, both of Nickelodeon; Ben Yarrow of the William. J. Clinton
Foundation, +1-212-348-0360; or Meredith Isola of the American Heart
Association, +1-202-785-7925

Web site:

http://www.nick.com/letsjustplay
http://www.nick.com/
http://www.healthiergeneration.org/

-------
Profile: intent