Lloyd Bryan Adams Joins Outdoor Channel

Lloyd Bryan Adams Joins Outdoor Channel

Industry Veteran Brings Wealth of Production Expertise to Network

TEMECULA, Calif., Aug. 31 /PRNewswire/ -- Outdoor Channel, America's Leader in Outdoor TV, announced today the appointment of Lloyd Bryan Adams as executive producer. A seasoned producer, Adams brings to Outdoor Channel two decades of leadership experience in developing original productions for national network syndication as well as for major cable networks like FOX Sports Net, Fuel, Rush HD, Havoc TV and Fuse. He will be based in Temecula, Calif.

"Lloyd is an exemplary executive producer," said Outdoor Channel COO Tom Hornish. "Having a professional of his caliber who is also an avid hunter and angler continues our commitment to produce the highest quality original programming in the outdoor genre."

As executive producer, Adams will lead the sustained effort to produce Outdoor Channel's 40-plus original titles. With more than 20 years of experience building channels and producing original content, he will also help develop new traditional outdoor sports programming for the network.

Prior to joining Outdoor Channel, Adams was CEO and executive producer at Tenacity Entertainment LLC and co-founder and COO of the Extreme Sports Channel, where he and his partners took the international channel from concept to distribution in over 50 countries. Adams also assisted in the development and growth of Fuel, Ripe TV, Havoc TV and Rush HD. He has produced branded blocks for both FOX Sports Net and DirecTV's Channel 101.

Adams recently served as vice president of production and channel development for Havoc TV where he led the production, acquisition and business development departments and assisted with MSO relations.

Adams earned his Juris Doctor degree from University of the Pacific, McGeorge School of Law and has a Masters Degree of Business Management. He is a member of the Producers Guild of America, the Academy of Television Arts & Sciences, the National Academy of Television Arts and Sciences and the American Film Institute.

About Outdoor Channel

Outdoor Channel is America's leader in outdoor TV, offering programming that captures the excitement of hunting, fishing, Western lifestyle, off-road motorsports, adventure and other outdoor lifestyles. The network can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic new broadband web site (http://www.outdoorchannel.tv/). Outdoor Channel is a wholly owned subsidiary of Outdoor Channel Holdings, Inc. (NASDAQ:OUTD). For more information about Outdoor Channel, please visit http://www.outdoorchannel.com/.

First Call Analyst:
FCMN Contact:

Source: Outdoor Channel

CONTACT: Erica Chouinard of Bob Gold & Associates, Inc.,
+1-310-784-1040, Erica@bobgoldpr.com, for the Outdoor Channel

Web site:

http://www.outdoorchannel.com/

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