IFC and Comcast Select San Francisco as Destination for National Traveling Free Film Fest

IFC and Comcast Select San Francisco as Destination for National Traveling Free Film Fest

Uncut Versions of Indie Favorites Raising Arizona, The Princess Bride and Napoleon Dynamite Will Be Featured on a State-Of-The-Art Outdoor Video System

Event offers opportunity for local filmmakers to showcase their work; local residents encouraged to 'Donate a DVD' as part of special collection for San Francisco General Hospital's pediatric 'Movie Library'

Drawing will be held for HD Camera

SAN FRANCISCO, Aug. 7 /PRNewswire/ -- IFC and Comcast announced today that San Francisco has been selected as a destination for the IFC Free Film Fest - a state-of-the-art, multimedia 10-city independent film tour. IFC and Comcast are inviting local residents to enjoy a three-day, fun and multifaceted independent film experience at Union Square Park, beginning on August 14th and running through August 16th. Open to the public at no cost, the tour will screen uncut indie films within a high-tech outdoor mini-entertainment complex in ten total cities across the country. San Francisco will be the sixth stop on the tour which kicked off in Philadelphia on July 10.

The event will also include: important opportunities for local filmmakers; an on-site collection of new and used DVDs which will be donated to a local hospital; and a chance for attendees to win an HD camera:

-- Local San Francisco filmmakers will have the opportunity to have their
shorts showcased at the IFC Media Lab Lounge and on Comcast On Demand.
Free and open to the public, the Media Lab Lounge is an on-site venue
for local filmmakers who have submitted shorts to IFC's online user-
generated program at http://www.ifc.com/medialab.

-- IFC and Comcast are partnering with Kid Flicks, a non-profit
organization founded in 2002 by two teenaged girls, the Barta sisters,
to collect DVDs to donate to hospitals. Local residents are encouraged
to bring to the festival new and/or used DVDs that appeal to the age
groups of toddlers through teenagers. The videos collected at the on-
site donation box will be donated to San Francisco General Hospital's
pediatric unit.

-- HD Camera Giveaway -- Event-goers visiting the Media Lab Lounge can
enter to win a new JVC HD camera by filling out a simple form and
dropping it in the designated locations when exiting the lounge. Forms
will be available each night. The winner will be randomly selected
from the entries and notified within several days of the event.

The IFC Free Film Fest adds a new dimension to the network's mission to make indie films more accessible to movie-goers across the country and seek new ways to expand the audience for independent filmmakers. IFC's 'tv,uncut' mantra will ring true with uncut screenings of each of the three films including the Coen Brothers cult hit, Raising Arizona; the family-friendly fairy tale classic The Princess Bride; as well as the unconventionally humorous Napoleon Dynamite. All films will be shown on a 40' x 20' inflatable air screen constructed specifically by IFC for the tour. The films will begin at dusk, following a variety of pre-show activities, including musical entertainment. Additional information may be found at: http://www.ifc.com/static/sections/freefilmfest/.

"With this traveling Film Festival, IFC and Comcast bring great, uncut, independent films out of the theater and under the stars -- for film fans of all ages," said Evan Shapiro, EVP and General Manager, IFC. "In addition to three great indie films, we'll be showcasing young, undiscovered digital filmmakers in our Media Lab Lounge, where people can check out short films by local directors. This tour literally brings the IFC brand to life."

"We're excited to bring this one-of-kind event and experience to the Bay Area because it's a great way for our community to explore the dynamic IFC programming and the wide range of entertainment Comcast offers," said Rick Lang, Regional Vice President of Sales and Marketing for Comcast Bay Area. "IFC has been a great programming partner, and in 2006, we added IFC in Theaters to our ON DEMAND lineup, bringing independent theatrical movies to customers across the country so they enjoy them on their schedules, from the comfort of their own homes, on the same days the movies are released theatrically."

The event kicks off each night at 6:00 PM with a host of pre-show activities including an old-fashioned bouncing ball onscreen sing-along to a song from one of the movies that will screen during the event; the films will begin at sunset. For directions and information on parking, please visit http://www.unionsquareshop.com/directions.html.

In addition to San Francisco, the national tour, which is sponsored by Tourism Australia, Entertainment Weekly and Scion, will also travel to: Seattle, 8/21 - 8/23; Detroit, 8/28 - 8/30; Boston, 9/4 - 9/6; and Houston, 9/11 - 9/14. The IFC Free Film Fest, which is produced by IFC and the michael alan group, has already traveled to Philadelphia, Atlanta, Miami, Memphis and Denver.

About IFC:

The Independent Film Channel (IFC) is the first and most widely distributed network dedicated to independent film 24 hours a day, uncut, uncensored and commercial free. The network is part of IFC Companies -- the only brand to operate in every area of independent film to include television, production, financing, distribution, digital, on-demand and exhibition. IFC Companies uses its unique cross-platform position to broaden the audience of independent film and to provide independent filmmakers with a strong voice. IFC Companies is a division of Rainbow Media Holdings, LLC. IFC can be viewed locally as a part of Comcast's digital offering on cable channel 502.

About Comcast:

Comcast Corporation (NASDAQ:CMCSA)(NASDAQ:CMCSK) (http://www.comcast.com/) is the nation's leading provider of cable, entertainment and communications products and services. With 24.1 million cable customers, 12.4 million high-speed Internet customers, and 3.5 million voice customers, Comcast is principally involved in the development, management and operation of broadband cable systems and in the delivery of programming content.

Comcast's content networks and investments include E! Entertainment Television, Style Network, The Golf Channel, VERSUS, G4, AZN Television, PBS KIDS Sprout, TV One, Comcast SportsNet and Comcast Interactive Media, which develops and operates Comcast's Internet business. Comcast also has a majority ownership in Comcast-Spectacor, whose major holdings include the Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball team and two large multipurpose arenas in Philadelphia.

About Kid Flicks:

Kid Flicks was founded by the Barta sisters in 2002. After donating videos that they no longer watched to the local Pediatric Oncology Department of a Los Angeles hospital where a friend had recently had been treated, the girls learned from a Child Life Specialist that "movies are the first things kids ask for when they are in the hospital." The operation has since grown and now delivers movie libraries of 100 assorted films that appeal to boys and girls, toddlers through teenagers, to hospitals throughout the country. As of June, 2007, Kid Flicks has donated 23,300 movies to 233 different hospitals throughout the United States, including sixty hospitals and health organizations in the California area. The ultimate goal of Kids Flicks is to provide every children's hospital and pediatric department in the country with a Kid Flicks "movie library."

Source: Rainbow Media

CONTACT: Lorena Hernandez of Comcast, +1-925-766-4758, or
lorena_hernandez@cable.comcast.com; or Kristen Andersen of Rainbow Media,
+1-917-542-6246, or kmandersen@rainbow-media.com

Web site:

http://www.rainbow-media.com/
http://www.ifc.com/medialab
http://www.comcast.com/
http://www.unionsquareshop.com/directions.html

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